ELG Insider | Ecosystem-Led Growth Insights for B2B Leaders -logo
Back to Crossbeam
Ecosystem-Led Growth: The power of your partner ecosystem
article
Bob Moore | 5 min

Ecosystem-Led Growth: The power of your partner ecosystem

ELG Insider Newsletters

EXCLUSIVE
ELG Insider Daily #699: The final ELG Insider Daily

ELG Insider Daily #699: The final ELG Insider Daily

article
Shawnie Hamer | 2 min
EXCLUSIVE
ELG Insider Daily #698: Chris Lavoie’s AI powered ELG playbook

ELG Insider Daily #698: Chris Lavoie’s AI powered ELG playbook

article
Andrea Vallejo | 4 min
EXCLUSIVE
ELG Insider Daily #697: Perfect attribution doesn’t exist

ELG Insider Daily #697: Perfect attribution doesn’t exist

article
Andrea Vallejo | 3 min
EXCLUSIVE
ELG Insider Daily #696: New win rate data is in!

ELG Insider Daily #696: New win rate data is in!

article
Andrea Vallejo | 4 min
EXCLUSIVE
ELG Insider Daily #695: Connected selling = connected customers

ELG Insider Daily #695: Connected selling = connected customers

article
Andrea Vallejo | 3 min
EXCLUSIVE
ELG Insider Daily #694: Ditch drag for drive

ELG Insider Daily #694: Ditch drag for drive

article
Andrea Vallejo | 3 min
EXCLUSIVE
ELG Insider Daily #693: Turn data into dollars

ELG Insider Daily #693: Turn data into dollars

article
Andrea Vallejo | 3 min
EXCLUSIVE
ELG Insider Daily #692: ELG isn’t just B2B

ELG Insider Daily #692: ELG isn’t just B2B

article
Andrea Vallejo | 3 min
EXCLUSIVE
ELG Insider Daily #691: Stop chasing revenue alone

ELG Insider Daily #691: Stop chasing revenue alone

article
Andrea Vallejo | 3 min
EXCLUSIVE
ELG Insider Daily #690: Build your partner ecosystem around customer needs first

ELG Insider Daily #690: Build your partner ecosystem around customer needs first

article
Evie Nagy | 3 min
EXCLUSIVE
ELG Insider Daily #689: Lean into your winning niche

ELG Insider Daily #689: Lean into your winning niche

article
Andrea Vallejo | 3 min
EXCLUSIVE
ELG Insider Daily #688: Keep your revenue engine running

ELG Insider Daily #688: Keep your revenue engine running

article
Andrea Vallejo | 3 min
EXCLUSIVE
ELG Insider Daily #687: The email inbox that ate my productivity ?

ELG Insider Daily #687: The email inbox that ate my productivity ?

article
Andrea Vallejo | 3 min
EXCLUSIVE
ELG Insider Daily #686: AI is a partner’s partner

ELG Insider Daily #686: AI is a partner’s partner

article
Andrea Vallejo | 3 min
EXCLUSIVE
ELG Insider Daily #685: 43% of buyers don’t want a rep…

ELG Insider Daily #685: 43% of buyers don’t want a rep…

article
Andrea Vallejo | 3 min
EXCLUSIVE
ELG Insider Daily #684: Your secret, not-so-secret data goldmine

ELG Insider Daily #684: Your secret, not-so-secret data goldmine

article
Evie Nagy | 3 min
EXCLUSIVE
ELG Insider Daily #683: How to put your buyer in the driver’s seat

ELG Insider Daily #683: How to put your buyer in the driver’s seat

article
Evie Nagy | 3 min
EXCLUSIVE
Insider Daily #682: Winning in the ELG era

Insider Daily #682: Winning in the ELG era

article
Evie Nagy | 3 min
EXCLUSIVE
ELG Insider Daily #681: The 5S framework is not just for marketing

ELG Insider Daily #681: The 5S framework is not just for marketing

article
Andrea Vallejo | 3 min
EXCLUSIVE
ELG Insider Daily #680: A lush forest of opportunity

ELG Insider Daily #680: A lush forest of opportunity

article
Andrea Vallejo | 4 min
EXCLUSIVE
ELG Insider #679: Build a revenue-driven partner ecosystem

ELG Insider #679: Build a revenue-driven partner ecosystem

article
Evie Nagy | 4 min
EXCLUSIVE
ELG Insider #678: The 4 +1 pillars that hold up your partner ecosystem

ELG Insider #678: The 4 +1 pillars that hold up your partner ecosystem

article
Evie Nagy | 3 min
EXCLUSIVE
ELG Insider #677: In business, context is everything

ELG Insider #677: In business, context is everything

article
Andrea Vallejo | 5 min
EXCLUSIVE
ELG Insider Daily #676: What it really means to scale

ELG Insider Daily #676: What it really means to scale

article
Andrea Vallejo | 3 min
EXCLUSIVE
ELG Insider Daily #675: Why Klaviyo and Shopify are in the ELG Hall of Fame

ELG Insider Daily #675: Why Klaviyo and Shopify are in the ELG Hall of Fame

article
Evie Nagy | 3 min
EXCLUSIVE
ELG Insider Daily #674: Help write the new GTM playbook

ELG Insider Daily #674: Help write the new GTM playbook

article
Evie Nagy | 3 min
EXCLUSIVE
ELG Insider Daily #673: I just want to sell, sell, sell

ELG Insider Daily #673: I just want to sell, sell, sell

article
Andrea Vallejo | 3 min
EXCLUSIVE
ELG Insider Daily #672: Reignite your sales spark

ELG Insider Daily #672: Reignite your sales spark

article
Andrea Vallejo | 3 min
EXCLUSIVE
ELG Insider Daily #671: 7 tactics to turn partnerships into pipeline

ELG Insider Daily #671: 7 tactics to turn partnerships into pipeline

article
Evie Nagy | 4 min
EXCLUSIVE
ELG Insider Daily #670: Trust the process

ELG Insider Daily #670: Trust the process

article
Evie Nagy | 4 min
EXCLUSIVE
ELG Insider Daily #669: The foundation of a $1B partnership program

ELG Insider Daily #669: The foundation of a $1B partnership program

article
Andrea Vallejo | 3 min
EXCLUSIVE
ELG Insider Daily #668: This is what great sales leaders are made of

ELG Insider Daily #668: This is what great sales leaders are made of

article
Andrea Vallejo | 3 min
EXCLUSIVE
ELG Insider Daily #667: When less is more in your partner ecosystem

ELG Insider Daily #667: When less is more in your partner ecosystem

article
Evie Nagy | 3 min
EXCLUSIVE
ELG Insider Daily #666: How much power do numbers really have?

ELG Insider Daily #666: How much power do numbers really have?

article
Evie Nagy | 4 min
EXCLUSIVE
ELG Insider Daily #665: Fix your GTM problem

ELG Insider Daily #665: Fix your GTM problem

article
Andrea Vallejo | 4 min
EXCLUSIVE
ELG Insider Daily #664: Meet the fresh new ELG Insider

ELG Insider Daily #664: Meet the fresh new ELG Insider

article
Andrea Vallejo | 4 min
EXCLUSIVE
ELG Insider Daily #663: Every GTM motion is a fact-finding mission

ELG Insider Daily #663: Every GTM motion is a fact-finding mission

article
Evie Nagy | 4 min
EXCLUSIVE
ELG Insider Daily #662: When your own GTM team is your ICP

ELG Insider Daily #662: When your own GTM team is your ICP

article
Evie Nagy | 3 min
EXCLUSIVE
ELG Insider #661: Step aside, spreadsheets

ELG Insider #661: Step aside, spreadsheets

article
Andrea Vallejo | 3 min
EXCLUSIVE
ELG Insider Daily #660: Decode your deal

ELG Insider Daily #660: Decode your deal

article
Andrea Vallejo | 4 min
EXCLUSIVE
ELG Insider #659: Master co-selling with a conductor mindset

ELG Insider #659: Master co-selling with a conductor mindset

article
Andrea Vallejo | 4 min
EXCLUSIVE
ELG Insider #658: The new high-performing seller

ELG Insider #658: The new high-performing seller

article
Andrea Vallejo | 4 min
EXCLUSIVE
ELG Insider #657: Who is the MVP of your GTM motion?

ELG Insider #657: Who is the MVP of your GTM motion?

article
Andrea Vallejo | 4 min
EXCLUSIVE
 ELG Insider #656: Money, money, money, must be funny

ELG Insider #656: Money, money, money, must be funny

article
Andrea Vallejo | 4 min
EXCLUSIVE
ELG Insider #655: How to develop a top skill of the best sellers

ELG Insider #655: How to develop a top skill of the best sellers

article
Evie Nagy | 5 min
EXCLUSIVE
ELG Insider #654: What sets high-performing sales teams apart

ELG Insider #654: What sets high-performing sales teams apart

article
Evie Nagy | 6 min
EXCLUSIVE
ELG Insider #653: Curiosity killed the cat?

ELG Insider #653: Curiosity killed the cat?

article
Andrea Vallejo | 3 min
EXCLUSIVE
ELG Insider #652: Cheers to outreach success

ELG Insider #652: Cheers to outreach success

article
Andrea Vallejo | 4 min
EXCLUSIVE
ELG Insider Daily #651: Use this easy account mapping win for customer retention

ELG Insider Daily #651: Use this easy account mapping win for customer retention

article
Evie Nagy | 4 min
EXCLUSIVE
ELG Insider Daily #650: How to boost your Ecosystem-Led Customer Success wins

ELG Insider Daily #650: How to boost your Ecosystem-Led Customer Success wins

article
Evie Nagy | 5 min
EXCLUSIVE
ELG Insider Daily #649: ELG for and by marketers

ELG Insider Daily #649: ELG for and by marketers

article
Andrea Vallejo | 3 min
EXCLUSIVE
ELG Insider Daily #648: The Google + HubSpot story

ELG Insider Daily #648: The Google + HubSpot story

article
Andrea Vallejo | 4 min
EXCLUSIVE
ELG Insider Daily #647: Win deals by becoming a tech stack master

ELG Insider Daily #647: Win deals by becoming a tech stack master

article
Evie Nagy | 5 min
EXCLUSIVE
ELG Insider Daily #646:  EQLs, the gifts that keep on giving

ELG Insider Daily #646: EQLs, the gifts that keep on giving

article
Evie Nagy | 4 min
EXCLUSIVE
ELG Insider Daily #645:  Where is the AI in ELG?

ELG Insider Daily #645: Where is the AI in ELG?

article
Andrea Vallejo | 3 min
EXCLUSIVE
ELG Insider Daily #644: Three easy ELG plays

ELG Insider Daily #644: Three easy ELG plays

article
Andrea Vallejo | 3 min
EXCLUSIVE
ELG Insider Daily #643: 3 co-marketing plays to earn your buyers' trust

ELG Insider Daily #643: 3 co-marketing plays to earn your buyers' trust

article
Evie Nagy | 4 min
EXCLUSIVE
ELG Insider Daily #642: Make the money follow you

ELG Insider Daily #642: Make the money follow you

article
Evie Nagy | 3 min
EXCLUSIVE
ELG Insider Daily #641:  Wait, do not marry your partner, do this instead!

ELG Insider Daily #641: Wait, do not marry your partner, do this instead!

article
Andrea Vallejo | 3 min
EXCLUSIVE
ELG Insider Daily #640: Do not let anybody ghost you

ELG Insider Daily #640: Do not let anybody ghost you

article
Andrea Vallejo | 4 min
EXCLUSIVE
ELG Insider Daily #639: Do not be an ordinary seller, instead do this!

ELG Insider Daily #639: Do not be an ordinary seller, instead do this!

article
Andrea Vallejo | 4 min
EXCLUSIVE
ELG Insider Daily #638: The secret to customer retention

ELG Insider Daily #638: The secret to customer retention

article
Andrea Vallejo | 4 min
EXCLUSIVE
ELG Insider Daily #637: How to lose your clients in 10 days

ELG Insider Daily #637: How to lose your clients in 10 days

article
Andrea Vallejo | 3 min
EXCLUSIVE
ELG Insider Daily #636: Speed up deals with this warm intro email template

ELG Insider Daily #636: Speed up deals with this warm intro email template

article
Evie Nagy | 3 min
EXCLUSIVE
ELG Insider Daily #635: How to Make the Right Noise at INBOUND

ELG Insider Daily #635: How to Make the Right Noise at INBOUND

article
Shawnie Hamer | 4 min
EXCLUSIVE
ELG Insider Daily #634: Amplify MEDDIC with ELG

ELG Insider Daily #634: Amplify MEDDIC with ELG

article
Shawnie Hamer | 3 min
EXCLUSIVE
ELG Insider Daily #633: The Ecosystem-Led Growth is coming from inside the house

ELG Insider Daily #633: The Ecosystem-Led Growth is coming from inside the house

article
Evie Nagy | 4 min
EXCLUSIVE
ELG Insider Daily #632: To win in sales, Always Be Collaborating

ELG Insider Daily #632: To win in sales, Always Be Collaborating

article
Andrea Vallejo | 4 min
EXCLUSIVE
ELG Insider Daily #631: How to turn frenemies into power partners

ELG Insider Daily #631: How to turn frenemies into power partners

article
Evie Nagy | 5 min
EXCLUSIVE
ELG Insider Daily #630: Give your prospects the gift of time

ELG Insider Daily #630: Give your prospects the gift of time

article
Evie Nagy | 5 min
EXCLUSIVE
ELG Insider Daily #629: Do not enter a strangers house

ELG Insider Daily #629: Do not enter a strangers house

article
Andrea Vallejo | 4 min
EXCLUSIVE
ELG Insider Daily #628: Boost integration adoption by knowing your customers tech stack

ELG Insider Daily #628: Boost integration adoption by knowing your customers tech stack

article
Andrea Vallejo | 4 min
EXCLUSIVE
ELG Insider Daily #627: 3 tips to master co-selling with partners

ELG Insider Daily #627: 3 tips to master co-selling with partners

article
Evie Nagy | 4 min
EXCLUSIVE
ELG Insider Daily #626: Shorten your enterprise sales cycles by 44%

ELG Insider Daily #626: Shorten your enterprise sales cycles by 44%

article
Andrea Vallejo | 3 min
EXCLUSIVE
ELG Insider Daily #625: The sales vet who turned an ecosystem into a revenue machine

ELG Insider Daily #625: The sales vet who turned an ecosystem into a revenue machine

article
Evie Nagy | 4 min
EXCLUSIVE
ELG Insider Daily #624: How to invite everyone to your ELG party

ELG Insider Daily #624: How to invite everyone to your ELG party

article
Evie Nagy | 4 min
EXCLUSIVE
ELG Insider Daily #623: Cold email is not dead, it is just not partner-led

ELG Insider Daily #623: Cold email is not dead, it is just not partner-led

article
Andrea Vallejo | 3 min
EXCLUSIVE
ELG Insider Daily #622: To the infinity and beyond of channel partners

ELG Insider Daily #622: To the infinity and beyond of channel partners

article
Andrea Vallejo | 3 min
EXCLUSIVE
ELG Insider Daily #621: Focus on market trends, not just on product demand

ELG Insider Daily #621: Focus on market trends, not just on product demand

article
Andrea Vallejo | 3 min
EXCLUSIVE
ELG Insider Daily #620: How Cloud GTM is Transforming Legacy Partnerships

ELG Insider Daily #620: How Cloud GTM is Transforming Legacy Partnerships

article
Shawnie Hamer | 2 min
EXCLUSIVE
ELG Insider Daily #619: The GTM Attribution Conundrum

ELG Insider Daily #619: The GTM Attribution Conundrum

article
Shawnie Hamer | 2 min
EXCLUSIVE
ELG Insider Daily #618: Get the Exclusive Story of the Crossbeam x Reveal Merger

ELG Insider Daily #618: Get the Exclusive Story of the Crossbeam x Reveal Merger

article
Shawnie Hamer | 3 min
EXCLUSIVE
ELG Insider Daily #617: The Darling of 2010s Marketing Died. Who Did It?

ELG Insider Daily #617: The Darling of 2010s Marketing Died. Who Did It?

article
Shawnie Hamer | 3 min
EXCLUSIVE
ELG Insider Daily #616: Rollworks' Crawl-Walk-Run Approach to Achieve Time To Value Faster

ELG Insider Daily #616: Rollworks' Crawl-Walk-Run Approach to Achieve Time To Value Faster

article
Micaela Richond | 2 min
EXCLUSIVE
ELG Insider Daily #615: Give Your Sales Team Ecosystem Intelligence

ELG Insider Daily #615: Give Your Sales Team Ecosystem Intelligence

article
Micaela Richond | 3 min
EXCLUSIVE
Nearbound Daily #614: BREAKING NEWS: Crossbeam and Reveal are Joining Forces

Nearbound Daily #614: BREAKING NEWS: Crossbeam and Reveal are Joining Forces

article
Shawnie Hamer | 2 min
EXCLUSIVE
Nearbound Daily #613: Reveal and Crossbeam Got Married—The Dawn of a New Era

Nearbound Daily #613: Reveal and Crossbeam Got Married—The Dawn of a New Era

article
Micaela Richond | 7 min
EXCLUSIVE
Nearbound Daily #611: How To Best Use Account Mapping At The Expand/Engage Phase of the Bowtie

Nearbound Daily #611: How To Best Use Account Mapping At The Expand/Engage Phase of the Bowtie

article
Ella Richmond | 3 min
EXCLUSIVE
Nearbound Weekend 06/22: Steal This Framework For Strategic Alliances

Nearbound Weekend 06/22: Steal This Framework For Strategic Alliances

article
Ella Richmond | 3 min
EXCLUSIVE
Nearbound Daily #610: Nelson Wang #1 Lesson Working With Resellers

Nearbound Daily #610: Nelson Wang #1 Lesson Working With Resellers

article
Ella Richmond | 3 min
EXCLUSIVE
Nearbound Daily #609: Five Ways To Create Nearbound Sales Champions

Nearbound Daily #609: Five Ways To Create Nearbound Sales Champions

article
Ella Richmond | 3 min
EXCLUSIVE
Nearbound Daily #608: Validate Your Partnerships Strategy with 'WOW' Moments

Nearbound Daily #608: Validate Your Partnerships Strategy with 'WOW' Moments

article
Ella Richmond | 3 min
EXCLUSIVE
Nearbound Daily #607: Find and Leverage Signals for Partnerships

Nearbound Daily #607: Find and Leverage Signals for Partnerships

article
Ella Richmond | 3 min
EXCLUSIVE
Nearbound Weekend 06/15: The Soul of Nearbound

Nearbound Weekend 06/15: The Soul of Nearbound

article
Ella Richmond | 3 min
EXCLUSIVE
Nearbound Daily #605: Are You Utilizing All Four Channels For Intros?

Nearbound Daily #605: Are You Utilizing All Four Channels For Intros?

article
Ella Richmond | 4 min
EXCLUSIVE
Nearbound Daily #604: The #1 Lesson Every Partner Leader Should Learn From Walmart's Sam Walton

Nearbound Daily #604: The #1 Lesson Every Partner Leader Should Learn From Walmart's Sam Walton

article
Ella Richmond | 4 min
EXCLUSIVE
Nearbound Daily #603: Steal This Play to Engage Customers With Partners

Nearbound Daily #603: Steal This Play to Engage Customers With Partners

article
Ella Richmond | 4 min
EXCLUSIVE
Nearbound Daily #602: We Can Do Better With Partner Onboarding

Nearbound Daily #602: We Can Do Better With Partner Onboarding

article
Ella Richmond | 3 min
EXCLUSIVE
Nearbound Daily #601: Doing Events The Nearbound Way

Nearbound Daily #601: Doing Events The Nearbound Way

article
Ella Richmond | 4 min
EXCLUSIVE
Nearbound Weekend 06/08: Use the ICE Framework to "Partner Pill" Every Department

Nearbound Weekend 06/08: Use the ICE Framework to "Partner Pill" Every Department

article
Ella Richmond | 3 min
EXCLUSIVE
Nearbound Daily #600: 5 Common Mistakes to Avoid When Starting Your Partner Program

Nearbound Daily #600: 5 Common Mistakes to Avoid When Starting Your Partner Program

article
Ella Richmond | 5 min
EXCLUSIVE
Nearbound Daily #599: Steal This Partnership Value Model

Nearbound Daily #599: Steal This Partnership Value Model

article
Ella Richmond | 5 min
EXCLUSIVE
Nearbound Daily #598: American Airlines' Recent Mistake Validates The Nearbound Era

Nearbound Daily #598: American Airlines' Recent Mistake Validates The Nearbound Era

article
Ella Richmond | 4 min
EXCLUSIVE
Nearbound Daily #597: Robert Cialdini On How To Influence Partners To Give You More

Nearbound Daily #597: Robert Cialdini On How To Influence Partners To Give You More

article
Ella Richmond | 4 min
EXCLUSIVE
Nearbound Daily #596: How to Apply For a Job Like a Pro

Nearbound Daily #596: How to Apply For a Job Like a Pro

article
Ella Richmond | 4 min
EXCLUSIVE
Nearbound Weekend 06/01: How to Solve B2B Marketing with Nearbound

Nearbound Weekend 06/01: How to Solve B2B Marketing with Nearbound

article
Ella Richmond | 4 min
EXCLUSIVE
Nearbound Daily #595: Step-By-Step Guide to Overlay Partners Into Your GTM Efforts

Nearbound Daily #595: Step-By-Step Guide to Overlay Partners Into Your GTM Efforts

article
Ella Richmond | 4 min
EXCLUSIVE
Nearbound Daily #594: The Nearbound Marketing Blueprint

Nearbound Daily #594: The Nearbound Marketing Blueprint

article
Ella Richmond | 4 min
EXCLUSIVE
Nearbound Daily #593: Partners Are Not Your Glorified BDRs

Nearbound Daily #593: Partners Are Not Your Glorified BDRs

article
Ella Richmond | 4 min
EXCLUSIVE
Nearbound Daily #592: Tap Into Partners To Help Close a Deal In The Final Stages.

Nearbound Daily #592: Tap Into Partners To Help Close a Deal In The Final Stages.

article
Ella Richmond | 5 min
EXCLUSIVE
Nearbound Daily #591: Great Partners Are Like Diamonds

Nearbound Daily #591: Great Partners Are Like Diamonds

article
Ella Richmond | 4 min
EXCLUSIVE
Nearbound Weekend 05/25: Network Effects are Everywhere in the Nearbound Era

Nearbound Weekend 05/25: Network Effects are Everywhere in the Nearbound Era

article
Ella Richmond | 3 min
EXCLUSIVE
Nearbound Daily #590: How to Expand Into New Markets Through Partners

Nearbound Daily #590: How to Expand Into New Markets Through Partners

article
Ella Richmond | 4 min
EXCLUSIVE
Nearbound Daily #589: Parkinson's Law for Partnerships

Nearbound Daily #589: Parkinson's Law for Partnerships

article
Ella Richmond | 3 min
EXCLUSIVE
Nearbound Daily #588: ? High Versus Low ROI Partnering

Nearbound Daily #588: ? High Versus Low ROI Partnering

article
Ella Richmond | 3 min
EXCLUSIVE
Nearbound Daily #587: How Top GTM Leaders Track Partner Impact

Nearbound Daily #587: How Top GTM Leaders Track Partner Impact

article
Ella Richmond | 4 min
EXCLUSIVE
Nearbound Daily #586: What To Do When You Can't Get CRO Approval

Nearbound Daily #586: What To Do When You Can't Get CRO Approval

article
Ella Richmond | 4 min
EXCLUSIVE
Nearbound Weekend 05/18: The Age of the Connected Customer

Nearbound Weekend 05/18: The Age of the Connected Customer

article
Shawnie Hamer | 2 min
EXCLUSIVE
Nearbound Daily #585: How to Wield Social Proof's Gravitational Pull with Partners

Nearbound Daily #585: How to Wield Social Proof's Gravitational Pull with Partners

article
Ella Richmond | 4 min
EXCLUSIVE
Nearbound Daily #584: How Sendcloud Increased New Leads Sourced By 80%

Nearbound Daily #584: How Sendcloud Increased New Leads Sourced By 80%

article
Ella Richmond | 4 min
EXCLUSIVE
Nearbound Daily #583: The Wise Partner Pro Avoids The Battle

Nearbound Daily #583: The Wise Partner Pro Avoids The Battle

article
Ella Richmond | 4 min
EXCLUSIVE
Nearbound Daily #582: Dear Stage 2

Nearbound Daily #582: Dear Stage 2

article
Ella Richmond | 4 min
EXCLUSIVE
Nearbound Daily #581: Partner Fleet Shares Their 9-Step Guide to Buy-In

Nearbound Daily #581: Partner Fleet Shares Their 9-Step Guide to Buy-In

article
Ella Richmond | 4 min
EXCLUSIVE
Nearbound Weekend 05/11: What Prisoner's Dilemma Teaches Us About Partnerships

Nearbound Weekend 05/11: What Prisoner's Dilemma Teaches Us About Partnerships

article
Alex Hernandez | 3 min
EXCLUSIVE
Nearbound Daily #580: How Fullstory Increased Their Renewal Rate by 14%

Nearbound Daily #580: How Fullstory Increased Their Renewal Rate by 14%

article
Ella Richmond | 4 min
EXCLUSIVE
Nearbound Daily #579: Metadata.io Kills Their CS Team (And Why It All Points To Nearbound)

Nearbound Daily #579: Metadata.io Kills Their CS Team (And Why It All Points To Nearbound)

article
Ella Richmond | 5 min
EXCLUSIVE
Nearbound Daily #578: Inside the Marketo x Drift Alliance (100+ Referrals in One Month)

Nearbound Daily #578: Inside the Marketo x Drift Alliance (100+ Referrals in One Month)

article
Ella Richmond | 4 min
EXCLUSIVE
Nearbound Daily #577: ? Content, The Currency of Engagement

Nearbound Daily #577: ? Content, The Currency of Engagement

article
Ella Richmond | 4 min
EXCLUSIVE
Nearbound Daily #576: Use This Nearbound Checklist Every Year, Quarter, Month, and Week

Nearbound Daily #576: Use This Nearbound Checklist Every Year, Quarter, Month, and Week

article
Ella Richmond | 5 min
EXCLUSIVE
Nearbound Weekend 04/27: My Key Takeaways from Goldenhour

Nearbound Weekend 04/27: My Key Takeaways from Goldenhour

article
Ella Richmond | 6 min
EXCLUSIVE
Nearbound Daily #575: Use This Simple Exercise To Understand Your Customer And Partner Better

Nearbound Daily #575: Use This Simple Exercise To Understand Your Customer And Partner Better

article
Ella Richmond | 5 min
EXCLUSIVE
Nearbound Daily #574: Steve Jobs On Buyer Preferences (And How It Relates to Nearbound)

Nearbound Daily #574: Steve Jobs On Buyer Preferences (And How It Relates to Nearbound)

article
Ella Richmond | 5 min
EXCLUSIVE
Nearbound Daily #573: Meet NearBOT, Your Handy Nearbound Assistant

Nearbound Daily #573: Meet NearBOT, Your Handy Nearbound Assistant

article
Ella Richmond | 6 min
EXCLUSIVE
Nearbound Daily #572: 360Insights Edition

Nearbound Daily #572: 360Insights Edition

article
Ella Richmond | 5 min
EXCLUSIVE
Nearbound Daily #571: Sapphire Ventures’ Guide to Building an Effective Partner Strategy Framework

Nearbound Daily #571: Sapphire Ventures’ Guide to Building an Effective Partner Strategy Framework

article
Ella Richmond | 5 min
EXCLUSIVE
Nearbound Weekend 04/27: What The Best GTM Leaders Are Talking About

Nearbound Weekend 04/27: What The Best GTM Leaders Are Talking About

article
Ella Richmond | 4 min
EXCLUSIVE
Nearbound Daily #570: Use Chris Lavoie's 2x2 Matrix To Prioritize Partners

Nearbound Daily #570: Use Chris Lavoie's 2x2 Matrix To Prioritize Partners

article
Ella Richmond | 4 min
EXCLUSIVE
Nearbound Daily #569: Bob Burg's Secret to Endless Referrals

Nearbound Daily #569: Bob Burg's Secret to Endless Referrals

article
Ella Richmond | 4 min
EXCLUSIVE
Nearbound Daily #568: Data Shows 354% Growth In Ecosystems-Related Jobs

Nearbound Daily #568: Data Shows 354% Growth In Ecosystems-Related Jobs

article
Ella Richmond | 5 min
EXCLUSIVE
Nearbound Daily #567: How Partner Pros Can Help Marketing Close the Content Gap

Nearbound Daily #567: How Partner Pros Can Help Marketing Close the Content Gap

article
Ella Richmond | 6 min
EXCLUSIVE
Nearbound Daily #566: How Partners Can Fuel The Entire Buyers' Journey

Nearbound Daily #566: How Partners Can Fuel The Entire Buyers' Journey

article
Ella Richmond | 4 min
EXCLUSIVE
Nearbound Weekend 04/20: How Commsor Took Over LinkedIn With 1.2 Million Impressions In Less Than 48 Hours (A Masterclass In Nearbound Marketing)

Nearbound Weekend 04/20: How Commsor Took Over LinkedIn With 1.2 Million Impressions In Less Than 48 Hours (A Masterclass In Nearbound Marketing)

article
Ella Richmond | 7 min
EXCLUSIVE
Nearbound Daily #565: Here's How To Do Co-Marketed Events Better Using Nearbound Data (Step-By-Step)

Nearbound Daily #565: Here's How To Do Co-Marketed Events Better Using Nearbound Data (Step-By-Step)

article
Ella Richmond | 6 min
EXCLUSIVE
Nearbound Daily #564: An Email Checklist to Make Better Impressions

Nearbound Daily #564: An Email Checklist to Make Better Impressions

article
Ella Richmond | 5 min
EXCLUSIVE
Nearbound Daily #563: Every Stat to Help You Prove the Value of Partnerships

Nearbound Daily #563: Every Stat to Help You Prove the Value of Partnerships

article
Ella Richmond | 5 min
EXCLUSIVE
Nearbound Daily #562: How Oneflow Saw a 190% Surge in HubSpot-related Opportunities

Nearbound Daily #562: How Oneflow Saw a 190% Surge in HubSpot-related Opportunities

article
Ella Richmond | 5 min
EXCLUSIVE
Nearbound Daily #561: Get The Respect of Your Sales Team in 60 Days (Resources)

Nearbound Daily #561: Get The Respect of Your Sales Team in 60 Days (Resources)

article
Ella Richmond | 7 min
EXCLUSIVE
Nearbound Weekend 04/13: The Only Way To Create A Nearbound Culture

Nearbound Weekend 04/13: The Only Way To Create A Nearbound Culture

article
Ella Richmond | 2 min
EXCLUSIVE
Nearbound Daily #560: How Pigment Increased Win Rates 5-10% with a Nearbound Overlay & Reveal

Nearbound Daily #560: How Pigment Increased Win Rates 5-10% with a Nearbound Overlay & Reveal

article
Ella Richmond | 5 min
EXCLUSIVE
Nearbound Daily #559: Clari's CEO Complete Guide To Run The Best Meetings

Nearbound Daily #559: Clari's CEO Complete Guide To Run The Best Meetings

article
Ella Richmond | 4 min
EXCLUSIVE
Nearbound Daily #558: How Apollo's Affiliate Program Saw A 576% Jump In Revenue

Nearbound Daily #558: How Apollo's Affiliate Program Saw A 576% Jump In Revenue

article
Ella Richmond | 4 min
EXCLUSIVE
Nearbound Daily #557: Alexis Petrichos' Quick Start Guide To SaaS Partnerships

Nearbound Daily #557: Alexis Petrichos' Quick Start Guide To SaaS Partnerships

article
Ella Richmond | 6 min
EXCLUSIVE
Nearbound Daily #556: The Circle-Back Play: How To Get Meetings With Top-Level Execs

Nearbound Daily #556: The Circle-Back Play: How To Get Meetings With Top-Level Execs

article
Ella Richmond | 4 min
EXCLUSIVE
Nearbound Weekend 04/06: Revenue Leaders (Want To) Believe In You

Nearbound Weekend 04/06: Revenue Leaders (Want To) Believe In You

article
Ella Richmond | 6 min
EXCLUSIVE
Nearbound Daily #555: The Back-A$$ward Way To Do Community

Nearbound Daily #555: The Back-A$$ward Way To Do Community

article
Ella Richmond | 5 min
EXCLUSIVE
Nearbound Daily #554: Inverta's Jessica Fewless On How to Fill Your Pipeline With Nearbound Leads

Nearbound Daily #554: Inverta's Jessica Fewless On How to Fill Your Pipeline With Nearbound Leads

article
Ella Richmond | 3 min
EXCLUSIVE
Nearbound Daily #553: The Convenient Age of SaaS Is Over

Nearbound Daily #553: The Convenient Age of SaaS Is Over

article
Ella Richmond | 4 min
EXCLUSIVE
Nearbound Daily #552: Good Morning, Ecosystem ☀️

Nearbound Daily #552: Good Morning, Ecosystem ☀️

article
Ella Richmond | 6 min
EXCLUSIVE
Nearbound Daily #551: Why Workday Is Expanding Its Partner Ecosystem

Nearbound Daily #551: Why Workday Is Expanding Its Partner Ecosystem

article
Ella Richmond | 4 min
EXCLUSIVE
Nearbound Daily #550: Three Reasons You Need PartnerOps This Year

Nearbound Daily #550: Three Reasons You Need PartnerOps This Year

article
Ella Richmond | 4 min
EXCLUSIVE
Nearbound Weekend 03/30: A letter to founders and execs from Jill Rowley

Nearbound Weekend 03/30: A letter to founders and execs from Jill Rowley

article
Ella Richmond | 2 min
EXCLUSIVE
Nearbound Daily #549: Atlassian's Missed Ecosystem Opportunity

Nearbound Daily #549: Atlassian's Missed Ecosystem Opportunity

article
Ella Richmond | 5 min
EXCLUSIVE
Nearbound Daily #548: Learn to Say No. It'll Save You

Nearbound Daily #548: Learn to Say No. It'll Save You

article
Ella Richmond | 4 min
EXCLUSIVE
Nearbound Daily #547: 6 Ways AI Can Help You Keep Up

Nearbound Daily #547: 6 Ways AI Can Help You Keep Up

article
Ella Richmond | 5 min
EXCLUSIVE
Nearbound Daily #546: 9 Creative Ways to Showcase Your Champions

Nearbound Daily #546: 9 Creative Ways to Showcase Your Champions

article
Ella Richmond | 4 min
EXCLUSIVE
Nearbound Weekend 03/23: Our Response to Chris Walker's Provocative LinkedIn Post

Nearbound Weekend 03/23: Our Response to Chris Walker's Provocative LinkedIn Post

article
Ella Richmond | 9 min
EXCLUSIVE
Nearbound Daily #545: 2024, The Year of Partnerships

Nearbound Daily #545: 2024, The Year of Partnerships

article
Ella Richmond | 4 min
EXCLUSIVE
Nearbound Daily #544: ? 6 Top Revenue Leaders Told Us What They Really Think About Partnerships

Nearbound Daily #544: ? 6 Top Revenue Leaders Told Us What They Really Think About Partnerships

article
Ella Richmond | 4 min
EXCLUSIVE
Nearbound Daily #543: ? Vogue Business Publishes More Proof We're In the 'Who Economy'

Nearbound Daily #543: ? Vogue Business Publishes More Proof We're In the 'Who Economy'

article
Ella Richmond | 5 min
EXCLUSIVE
Nearbound Daily #542: ? Nelson Wang's Tested Method For Presenting to CxOs

Nearbound Daily #542: ? Nelson Wang's Tested Method For Presenting to CxOs

article
Ella Richmond | 3 min
EXCLUSIVE
Nearbound Daily #541: ? Renewals Aren't Automatic...Here's What To Do About It

Nearbound Daily #541: ? Renewals Aren't Automatic...Here's What To Do About It

article
Andrea Vallejo | 4 min
EXCLUSIVE
Nearbound Weekend 03/16: Find Your Pot of Gold ☘️

Nearbound Weekend 03/16: Find Your Pot of Gold ☘️

article
ISAAC MOREHOUSE | 2 min
EXCLUSIVE
Nearbound Daily #540: $54 Billion In Revenue Analyzed ?

Nearbound Daily #540: $54 Billion In Revenue Analyzed ?

article
Ella Richmond | 4 min
EXCLUSIVE
Nearbound Daily #539: Your Secret Weapon ?

Nearbound Daily #539: Your Secret Weapon ?

article
Ella Richmond | 5 min
EXCLUSIVE
Nearbound Daily #537: The Rise of Nearbound Revenue Platforms with Canalys Experts

Nearbound Daily #537: The Rise of Nearbound Revenue Platforms with Canalys Experts

article
Andrea Vallejo | 6 min
EXCLUSIVE
Nearbound Daily #536: How to Win with Nearbound ABM

Nearbound Daily #536: How to Win with Nearbound ABM

article
Andrea Vallejo | 5 min
EXCLUSIVE
Nearbound Daily #535: Every Partner Has Favorites, Become One

Nearbound Daily #535: Every Partner Has Favorites, Become One

article
Ella Richmond | 4 min
EXCLUSIVE
Nearbound Daily #534: From Lack of Buy-In to All-In

Nearbound Daily #534: From Lack of Buy-In to All-In

article
Ella Richmond | 4 min
EXCLUSIVE
Nearbound Daily #533: Inside Story: HubSpot Wasn't Always Partner-Centric

Nearbound Daily #533: Inside Story: HubSpot Wasn't Always Partner-Centric

article
Ella Richmond | 4 min
EXCLUSIVE
Nearbound Daily #532: Partner Emails Done Right

Nearbound Daily #532: Partner Emails Done Right

article
Ella Richmond | 4 min
EXCLUSIVE
Nearbound Daily #531: Let’s Get to Know Your Buyer

Nearbound Daily #531: Let’s Get to Know Your Buyer

article
Andrea Vallejo | 5 min
EXCLUSIVE
Nearbound Weekend 03/02: Standing on the Shoulders of Giants

Nearbound Weekend 03/02: Standing on the Shoulders of Giants

article
Jared Fuller | 3 min
EXCLUSIVE
Nearbound Daily #530: What's the Big Deal with Nearbound Sales?

Nearbound Daily #530: What's the Big Deal with Nearbound Sales?

article
Andrea Vallejo | 5 min
EXCLUSIVE
Nearbound Daily #529: How Versus Who

Nearbound Daily #529: How Versus Who

article
Ella Richmond | 4 min
EXCLUSIVE
Nearbound Daily #528: Stop trying to force the market

Nearbound Daily #528: Stop trying to force the market

article
Shawnie Hamer | 5 min
EXCLUSIVE
Nearbound Daily #527: The Nearbound Book is LIVE!

Nearbound Daily #527: The Nearbound Book is LIVE!

article
Jared Fuller | 5 min
EXCLUSIVE
Nearbound Daily #526: You're the Guide to Your Customer's Promised Land

Nearbound Daily #526: You're the Guide to Your Customer's Promised Land

article
Ella Richmond | 6 min
EXCLUSIVE
Nearbound Weekend 02/24: When Reality Strikes

Nearbound Weekend 02/24: When Reality Strikes

article
ISAAC MOREHOUSE | 3 min
EXCLUSIVE
Nearbound Daily #525: What is my strategy?

Nearbound Daily #525: What is my strategy?

article
Ella Richmond | 4 min
EXCLUSIVE
Nearbound Daily #524: The Psychology of Partnering

Nearbound Daily #524: The Psychology of Partnering

article
Andrea Vallejo & Ella Richmond | 2 min
EXCLUSIVE
Nearbound Daily #523: How to Layer Partners Into Co-Marketing

Nearbound Daily #523: How to Layer Partners Into Co-Marketing

article
Ella Richmond | 5 min
EXCLUSIVE
Nearbound Daily #522: Why Widespread Distrust Should Matter to Partner Pros

Nearbound Daily #522: Why Widespread Distrust Should Matter to Partner Pros

article
Ella Richmond | 4 min
EXCLUSIVE
Nearbound Daily #521: How Everflow Optimized its Referral Engine

Nearbound Daily #521: How Everflow Optimized its Referral Engine

article
Ella Richmond | 3 min
EXCLUSIVE
Nearbound Weekend 02/17: Nearbound and The Rise of the Who Economy

Nearbound Weekend 02/17: Nearbound and The Rise of the Who Economy

article
ISAAC MOREHOUSE | 2 min
EXCLUSIVE
Nearbound Daily #520: 3-Minute Guide to Unleash the Power of Event-Led Growth

Nearbound Daily #520: 3-Minute Guide to Unleash the Power of Event-Led Growth

article
Andrea Vallejo & Ella Richmond | 3 min
EXCLUSIVE
Nearbound Daily #519: A Sneak Peek Into The FIRST Ever Nearbound Book

Nearbound Daily #519: A Sneak Peek Into The FIRST Ever Nearbound Book

article
Ella Richmond | 3 min
EXCLUSIVE
Nearbound Daily #518: How Jared Fuller Won a Sumo Alliance with HubSpot

Nearbound Daily #518: How Jared Fuller Won a Sumo Alliance with HubSpot

article
Ella Richmond | 4 min
EXCLUSIVE
Nearbound Daily #517: Use This Framework to Disqualify Partners

Nearbound Daily #517: Use This Framework to Disqualify Partners

article
Ella Richmond | 4 min
EXCLUSIVE
Nearbound Daily #516: How Dan O'Leary and the Box Team Use Nearbound Daily

Nearbound Daily #516: How Dan O'Leary and the Box Team Use Nearbound Daily

article
Ella Richmond | 4 min
EXCLUSIVE
Nearbound Weekend 02/10: Relationships and Revenue

Nearbound Weekend 02/10: Relationships and Revenue

article
ISAAC MOREHOUSE | 3 min
EXCLUSIVE
Nearbound Daily #515: Help Your Sellers Tap Into Nearbound Revenue

Nearbound Daily #515: Help Your Sellers Tap Into Nearbound Revenue

article
Andrea Vallejo | 4 min
EXCLUSIVE
Nearbound Daily #514: Step-By-Step Play for Running Multi-Partner Webinars

Nearbound Daily #514: Step-By-Step Play for Running Multi-Partner Webinars

article
Ella Richmond | 5 min
EXCLUSIVE
Nearbound Daily #513: How Agencies Want You To Partner With Them

Nearbound Daily #513: How Agencies Want You To Partner With Them

article
Ella Richmond | 2 min
EXCLUSIVE
Nearbound Daily #512: 3 Nearbound Plays for Personalized Gifting

Nearbound Daily #512: 3 Nearbound Plays for Personalized Gifting

article
Ella Richmond | 3 min
EXCLUSIVE
Nearbound Daily #511: How Negar Nikaeein Manages Partnership Chaos

Nearbound Daily #511: How Negar Nikaeein Manages Partnership Chaos

article
Ella Richmond | 3 min
EXCLUSIVE
Nearbound Weekend 02/03: A Partner Person's Most Detrimental BlindSpot

Nearbound Weekend 02/03: A Partner Person's Most Detrimental BlindSpot

article
ISAAC MOREHOUSE | 3 min
EXCLUSIVE
Nearbound Daily #510: Matt Dornfeld's Step-by-Step Guide for Building Partnership Executive Summaries

Nearbound Daily #510: Matt Dornfeld's Step-by-Step Guide for Building Partnership Executive Summaries

article
Ella Richmond | 3 min
EXCLUSIVE
Nearbound Daily #509: Jessie Shipman's Partner Enablement Advice

Nearbound Daily #509: Jessie Shipman's Partner Enablement Advice

article
Andrea Vallejo | 3 min
EXCLUSIVE
Nearbound Daily #508: The Simplest Success Equation + A New Partnerships Job Oppty

Nearbound Daily #508: The Simplest Success Equation + A New Partnerships Job Oppty

article
Ella Richmond | 3 min
EXCLUSIVE
Nearbound Daily #507: Unlocking Intelligence With Partners & AI

Nearbound Daily #507: Unlocking Intelligence With Partners & AI

article
Ella Richmond | 3 min
EXCLUSIVE
Nearbound Daily #506: Good Partner Managers Don't Do These Things

Nearbound Daily #506: Good Partner Managers Don't Do These Things

article
Ella Richmond | 3 min
EXCLUSIVE
Nearbound Weekend 01/27: Finally Explaining The Difference: Nearbound VS. Partnerships

Nearbound Weekend 01/27: Finally Explaining The Difference: Nearbound VS. Partnerships

article
ISAAC MOREHOUSE | 3 min
EXCLUSIVE
Nearbound Daily #505: Use this Checklist When You Roll Out Partnerships to Your Sales Teams

Nearbound Daily #505: Use this Checklist When You Roll Out Partnerships to Your Sales Teams

article
Ella Richmond | 4 min
EXCLUSIVE
Nearbound Daily #504: Use the Value Chain To Determine Your IPP

Nearbound Daily #504: Use the Value Chain To Determine Your IPP

article
Ella Richmond | 4 min
EXCLUSIVE
Nearbound Daily #503: How to Earn a Partnerships Mentor

Nearbound Daily #503: How to Earn a Partnerships Mentor

article
Ella Richmond | 3 min
EXCLUSIVE
Nearbound Daily #502: 6 Questions That'll Make Stakeholder Alignment Easier

Nearbound Daily #502: 6 Questions That'll Make Stakeholder Alignment Easier

article
Ella Richmond | 3 min
EXCLUSIVE
Nearbound Daily #501: Steal this Marketo Play: Simplify, Focus, Repeat

Nearbound Daily #501: Steal this Marketo Play: Simplify, Focus, Repeat

article
Ella Richmond | 3 min
EXCLUSIVE
Nearbound Weekend 01/20: How to Apply "Atomic Habits" to Your Partner Strategy

Nearbound Weekend 01/20: How to Apply "Atomic Habits" to Your Partner Strategy

article
Ella Richmond | 4 min
EXCLUSIVE
Nearbound Daily #500: How to Avoid Legal Hold-ups With Partner Contracts

Nearbound Daily #500: How to Avoid Legal Hold-ups With Partner Contracts

article
Ella Richmond | 3 min
EXCLUSIVE
Nearbound Daily #499: Takeover with Nelson Wang from Partner Principles

Nearbound Daily #499: Takeover with Nelson Wang from Partner Principles

article
Nelson Wang | 4 min
EXCLUSIVE
Nearbound Daily #498: Simon Bouchez's Open Letter to Partnerships from Sales

Nearbound Daily #498: Simon Bouchez's Open Letter to Partnerships from Sales

article
Ella Richmond | 2 min
EXCLUSIVE
Nearbound Daily #497: Use These Questions To Uncover Nearbound Marketing Opportunities

Nearbound Daily #497: Use These Questions To Uncover Nearbound Marketing Opportunities

article
Ella Richmond | 4 min
EXCLUSIVE
Nearbound Daily #496: Avoid 2 Common Buy-In Pitfalls

Nearbound Daily #496: Avoid 2 Common Buy-In Pitfalls

article
Ella Richmond | 3 min
EXCLUSIVE
Nearbound Weekend 01/13: Paul Graham On How Great Partnership Work Happens

Nearbound Weekend 01/13: Paul Graham On How Great Partnership Work Happens

article
Ella Richmond | 3 min
EXCLUSIVE
Nearbound Daily #495: How To Take Ecosystem Partners Out of A Channel Hole

Nearbound Daily #495: How To Take Ecosystem Partners Out of A Channel Hole

article
Ella Richmond | 4 min
EXCLUSIVE
Nearbound Daily #494: How to Bridge the Gap With Your Sellers

Nearbound Daily #494: How to Bridge the Gap With Your Sellers

article
Ella Richmond | 4 min
EXCLUSIVE
Nearbound Daily #493: Step-By-Step Guide to Winning Budget for Partner Tech

Nearbound Daily #493: Step-By-Step Guide to Winning Budget for Partner Tech

article
Ella Richmond | 5 min
EXCLUSIVE
Nearbound Daily #492: 3 Tips to Make Nearbound Work Internally

Nearbound Daily #492: 3 Tips to Make Nearbound Work Internally

article
Ella Richmond | 4 min
EXCLUSIVE
Nearbound Daily #491: Why Ecosystem Is An Endurance Sport

Nearbound Daily #491: Why Ecosystem Is An Endurance Sport

article
Ella Richmond | 5 min
EXCLUSIVE
Nearbound Weekend 01/06: 3 Trends I'm Watching in 2024

Nearbound Weekend 01/06: 3 Trends I'm Watching in 2024

article
ISAAC MOREHOUSE | 2 min
EXCLUSIVE
Nearbound Daily #490: Complete Guide to Nearbound Success in 2024

Nearbound Daily #490: Complete Guide to Nearbound Success in 2024

article
Ella Richmond | 3 min
EXCLUSIVE
Nearbound Daily #489: Nearbound Sales, Everything You Need To Know In 2024

Nearbound Daily #489: Nearbound Sales, Everything You Need To Know In 2024

article
Ella Richmond | 4 min
EXCLUSIVE
Nearbound Daily #488: Your 2024 Guide to Nearbound Marketing

Nearbound Daily #488: Your 2024 Guide to Nearbound Marketing

article
Ella Richmond | 3 min
EXCLUSIVE
Nearbound Daily #487: Complete Guide to Nearbound Product in 2024

Nearbound Daily #487: Complete Guide to Nearbound Product in 2024

article
Ella Richmond | 3 min
EXCLUSIVE
Nearbound Daily #486: Nearbound GTM — Everything You Need To Know For 2024

Nearbound Daily #486: Nearbound GTM — Everything You Need To Know For 2024

article
Ella Richmond | 5 min
EXCLUSIVE
Nearbound Weekend 12/30: Partner Pros are Sculpting History

Nearbound Weekend 12/30: Partner Pros are Sculpting History

article
Ella Richmond | 2 min
EXCLUSIVE
Nearbound Daily #485: How Zapier Scales Partner Success

Nearbound Daily #485: How Zapier Scales Partner Success

article
Ella Richmond | 4 min
EXCLUSIVE
Nearbound Daily #484: Enhance Your 2024 Events Strategy

Nearbound Daily #484: Enhance Your 2024 Events Strategy

article
Ella Richmond | 4 min
EXCLUSIVE
Nearbound Daily #483: The Art of Permissionless Partnering

Nearbound Daily #483: The Art of Permissionless Partnering

article
Ella Richmond | 4 min
EXCLUSIVE
Nearbound Daily #482: Your Path to Chief Partner Officer?!

Nearbound Daily #482: Your Path to Chief Partner Officer?!

article
Ella Richmond | 3 min
EXCLUSIVE
Nearbound Daily #481: 'Twas the Night Before a Partner Deal

Nearbound Daily #481: 'Twas the Night Before a Partner Deal

article
Ella Richmond | 2 min
EXCLUSIVE
Nearbound Weekend 12/23: It's a wonderful partner pro life

Nearbound Weekend 12/23: It's a wonderful partner pro life

article
Micaela Richmond | 3 min
EXCLUSIVE
Nearbound Daily #480: Unleash the Power of Your Ecosystem

Nearbound Daily #480: Unleash the Power of Your Ecosystem

article
Micaela Richmond | 2 min
EXCLUSIVE
Nearbound Daily #479: Pigment's Kobe Bryant Approach to Partnerships ?

Nearbound Daily #479: Pigment's Kobe Bryant Approach to Partnerships ?

article
Shawnie Hamer | 3 min
EXCLUSIVE
Nearbound Daily #478: How Splash got 3x pipeline from events

Nearbound Daily #478: How Splash got 3x pipeline from events

article
Shawnie Hamer | 4 min
EXCLUSIVE
Nearbound #477: Don't Get Blinded By The Shine ?

Nearbound #477: Don't Get Blinded By The Shine ?

article
Andrea Vallejo | 2 min
EXCLUSIVE
Nearbound Daily #476: How to Find the Right Rumble ?

Nearbound Daily #476: How to Find the Right Rumble ?

article
Micaela Richmond | 3 min
EXCLUSIVE
Nearbound Weekend 12/16: Do We Have A New Funnel? ?

Nearbound Weekend 12/16: Do We Have A New Funnel? ?

article
Shawnie Hamer | 5 min
EXCLUSIVE
Nearbound Daily #475: Co-sell, Co-keep, Co-grow

Nearbound Daily #475: Co-sell, Co-keep, Co-grow

article
Shawnie Hamer | 2 min
EXCLUSIVE
Nearbound Daily #474: Nearbound, Allbound, Glory-bound ?

Nearbound Daily #474: Nearbound, Allbound, Glory-bound ?

article
Shawnie Hamer | 4 min
EXCLUSIVE
Nearbound Daily #473: How To Do Integrations Right

Nearbound Daily #473: How To Do Integrations Right

article
Shawnie Hamer | 3 min
EXCLUSIVE
Nearbound Daily #472: Buyers Aren't Customers: How to Tap Into Both

Nearbound Daily #472: Buyers Aren't Customers: How to Tap Into Both

article
Ella Richmond | 3 min
EXCLUSIVE
Nearbound Daily #471: Uncover Your Shadow Partner Program

Nearbound Daily #471: Uncover Your Shadow Partner Program

article
Ella Richmond | 3 min
EXCLUSIVE
Nearbound Weekend 12/09: Fruit Ninja Influencer Drives 600k in Revenue

Nearbound Weekend 12/09: Fruit Ninja Influencer Drives 600k in Revenue

article
Ella Richmond | 5 min
EXCLUSIVE
Nearbound Daily #470: Yes, It Really Is That Easy

Nearbound Daily #470: Yes, It Really Is That Easy

article
Shawnie Hamer | 2 min
EXCLUSIVE
Nearbound Daily #469: No BS Guide to Revenue ?

Nearbound Daily #469: No BS Guide to Revenue ?

article
Micaela Richmond | 4 min
EXCLUSIVE
Nearbound Daily #468: Some triggering advice from Jason Lemkin ?

Nearbound Daily #468: Some triggering advice from Jason Lemkin ?

article
Micaela Richmond | 3 min
EXCLUSIVE
Nearbound Daily #467: Overcome partnerships negativity

Nearbound Daily #467: Overcome partnerships negativity

article
Micaela Richmond | 3 min
EXCLUSIVE
Nearbound Daily #466: Ecosystem revenue times infinite ?

Nearbound Daily #466: Ecosystem revenue times infinite ?

article
Shawnie Hamer | 3 min
EXCLUSIVE
Nearbound Weekend 12/02: Nearbound synergy ?‍?

Nearbound Weekend 12/02: Nearbound synergy ?‍?

article
Micaela Richmond | 1 min
EXCLUSIVE
Nearbound Daily #465: How to pick a partner strategy

Nearbound Daily #465: How to pick a partner strategy

article
Micaela Richmond | 2 min
EXCLUSIVE
Nearbound Daily #464: Pitch nearbound on easy-mode ?

Nearbound Daily #464: Pitch nearbound on easy-mode ?

article
Micaela Richmond | 3 min
EXCLUSIVE
Nearbound Daily #463: ⚡ Dave Gerhardt's nearbound marketing strategy

Nearbound Daily #463: ⚡ Dave Gerhardt's nearbound marketing strategy

article
Micaela Richmond | 3 min
EXCLUSIVE
Nearbound Daily #462: ?️ Walmart's attempt to counteract the infocalypse

Nearbound Daily #462: ?️ Walmart's attempt to counteract the infocalypse

article
Micaela Richmond | 4 min
EXCLUSIVE
Nearbound Daily #461: The CRO: B2B's master code breaker ?️

Nearbound Daily #461: The CRO: B2B's master code breaker ?️

article
Micaela Richmond | 3 min
EXCLUSIVE
Nearbound Weekend 11/25: Matthew McConaughey's nearbound advice

Nearbound Weekend 11/25: Matthew McConaughey's nearbound advice

article
Micaela Richmond | 2 min
EXCLUSIVE
Nearbound Daily #460: New partner-Led Growth research ?

Nearbound Daily #460: New partner-Led Growth research ?

article
Micaela Richmond | 3 min
EXCLUSIVE
Nearbound Daily #459: People, not companies, win in 2023 ?

Nearbound Daily #459: People, not companies, win in 2023 ?

article
Micaela Richmond | 3 min
EXCLUSIVE
Nearbound Daily #458: An email for mavericks ?

Nearbound Daily #458: An email for mavericks ?

article
Micaela Richmond | 3 min
EXCLUSIVE
Nearbound Daily #457: How this HubSpot partner taps into intel at scale ?️

Nearbound Daily #457: How this HubSpot partner taps into intel at scale ?️

article
Micaela Richmond | 2 min
EXCLUSIVE
Nearbound Daily #456: Why the outreach memo matters

Nearbound Daily #456: Why the outreach memo matters

article
Micaela Richmond | 2 min
EXCLUSIVE
Nearbound Weekend 11/18: A BIG thank you ?

Nearbound Weekend 11/18: A BIG thank you ?

article
Multiple Authors | 1 min
EXCLUSIVE
Nearbound Daily #455: Why "happy" customers aren't enough  ?

Nearbound Daily #455: Why "happy" customers aren't enough ?

article
Micaela Richmond | 3 min
EXCLUSIVE
Nearbound Daily #454: Why your GTM determines co-sell strategy ?

Nearbound Daily #454: Why your GTM determines co-sell strategy ?

article
Micaela Richmond | 2 min
EXCLUSIVE
Nearbound Daily #453: TrustRadius on how buyers think and purchase ?

Nearbound Daily #453: TrustRadius on how buyers think and purchase ?

article
Shawnie Hamer | 3 min
EXCLUSIVE
Nearbound Daily #452: Revealing HubSpot's ecosystem opportunity ?

Nearbound Daily #452: Revealing HubSpot's ecosystem opportunity ?

article
Shawnie Hamer | 3 min
EXCLUSIVE
Nearbound Daily #451: How Databox builds faster, with higher margins ?

Nearbound Daily #451: How Databox builds faster, with higher margins ?

article
Micaela Richmond | 3 min
EXCLUSIVE
Nearbound Weekend 11/11: Good language produces results

Nearbound Weekend 11/11: Good language produces results

article
ISAAC MOREHOUSE | 2 min
EXCLUSIVE
Nearbound Daily #450: ? Must-watch Summit recordings

Nearbound Daily #450: ? Must-watch Summit recordings

article
Micaela Richmond | 2 min
EXCLUSIVE
Nearbound Daily #449: ? Your golden ticket to president's club

Nearbound Daily #449: ? Your golden ticket to president's club

article
Micaela Richmond | 3 min
EXCLUSIVE
Nearbound Daily #448: ? A never-before-seen lineup of top marketers

Nearbound Daily #448: ? A never-before-seen lineup of top marketers

article
Micaela Richmond | 3 min
EXCLUSIVE
Nearbound Daily #447: ? Double-trouble at the Nearbound Summit

Nearbound Daily #447: ? Double-trouble at the Nearbound Summit

article
Micaela Richmond | 3 min
EXCLUSIVE
Nearbound Daily #446: ⚡ Get the most outta nearbound startup day

Nearbound Daily #446: ⚡ Get the most outta nearbound startup day

article
Micaela Richmond | 2 min
EXCLUSIVE
Nearbound Daily #445: The Summit keynote breakdown ?

Nearbound Daily #445: The Summit keynote breakdown ?

article
Micaela Richmond | 3 min
EXCLUSIVE
Nearbound Daily #444: Nearbounders, mount up! ?

Nearbound Daily #444: Nearbounders, mount up! ?

article
Micaela Richmond | 3 min
EXCLUSIVE
Nearbound Daily #443: How to resurrect direct ?

Nearbound Daily #443: How to resurrect direct ?

article
Micaela Richmond | 3 min
EXCLUSIVE
Nearbound Daily #442: From spooky to inspiring ?

Nearbound Daily #442: From spooky to inspiring ?

article
Micaela Richmond | 4 min
EXCLUSIVE
Nearbound Daily #441: It's the FINAL countdown ⌛

Nearbound Daily #441: It's the FINAL countdown ⌛

article
Shawnie Hamer | 3 min
EXCLUSIVE
Nearbound Weekend 10/28: Building nearbound brick-by-brick ⚒️

Nearbound Weekend 10/28: Building nearbound brick-by-brick ⚒️

article
Shawnie Hamer | 2 min
EXCLUSIVE
Nearbound Daily #440: All aboard the influence train ?

Nearbound Daily #440: All aboard the influence train ?

article
Shawnie Hamer | 5 min
EXCLUSIVE
Nearbound Daily #439: The rise of the machines ?

Nearbound Daily #439: The rise of the machines ?

article
Shawnie Hamer | 5 min
EXCLUSIVE
Nearbound Daily #438: What Amazon's new feature means ?

Nearbound Daily #438: What Amazon's new feature means ?

article
Shawnie Hamer | 4 min
EXCLUSIVE
Nearbound Daily #437: Be a partner-worthy company ?

Nearbound Daily #437: Be a partner-worthy company ?

article
Shawnie Hamer | 3 min
EXCLUSIVE
Nearbound Daily #436: What Einstein teaches us about the market ?‍?

Nearbound Daily #436: What Einstein teaches us about the market ?‍?

article
Micaela Richmond | 4 min
EXCLUSIVE
Nearbound Weekend 10/21: It's time to show up to the partnerships moment ⏰

Nearbound Weekend 10/21: It's time to show up to the partnerships moment ⏰

article
Shawnie Hamer | 2 min
EXCLUSIVE
Nearbound Daily #434: The path to trust is paved with good connections ?

Nearbound Daily #434: The path to trust is paved with good connections ?

article
Shawnie Hamer | 4 min
EXCLUSIVE
Nearbound Daily #433: Don't let your platform go to ?

Nearbound Daily #433: Don't let your platform go to ?

article
Shawnie Hamer | 4 min
EXCLUSIVE
Nearbound Daily #432: What penguins, inbound, & outbound have in common ?

Nearbound Daily #432: What penguins, inbound, & outbound have in common ?

article
Shawnie Hamer | 4 min
EXCLUSIVE
Nearbound Daily #431: Another valuable lesson from HubSpot ✴️

Nearbound Daily #431: Another valuable lesson from HubSpot ✴️

article
Shawnie Hamer | 5 min
EXCLUSIVE
Nearbound Daily #430: The doctor is in ?‍⚕️

Nearbound Daily #430: The doctor is in ?‍⚕️

article
Micaela Richmond | 3 min
EXCLUSIVE
Nearbound Daily #429: Weaving a nearbound fabric ?

Nearbound Daily #429: Weaving a nearbound fabric ?

article
Shawnie Hamer | 2 min
EXCLUSIVE
Nearbound Daily #428: Always factor in the humanity ?

Nearbound Daily #428: Always factor in the humanity ?

article
Shawnie Hamer | 4 min
EXCLUSIVE
Nearbound Daily #427: Products & platforms in the nearbound era ?‍?

Nearbound Daily #427: Products & platforms in the nearbound era ?‍?

article
Micaela Richmond | 3 min
EXCLUSIVE
Nearbound Daily #426: The state of startups is grim ☠️

Nearbound Daily #426: The state of startups is grim ☠️

article
Micaela Richmond | 4 min
EXCLUSIVE
Nearbound Daily #425: Mathematician or not, nearbound math is easy ?

Nearbound Daily #425: Mathematician or not, nearbound math is easy ?

article
Micaela Richmond | 2 min
EXCLUSIVE
Nearbound Weekend 10/07: To the ones who see things differently

Nearbound Weekend 10/07: To the ones who see things differently

article
ISAAC MOREHOUSE | 2 min
EXCLUSIVE
Nearbound Daily #424: Beyoncé, the platform genius? ?

Nearbound Daily #424: Beyoncé, the platform genius? ?

article
Micaela Richmond | 2 min
EXCLUSIVE
Nearbound Daily #423: Siri, play "Wide Awake" by Katy Perry ?

Nearbound Daily #423: Siri, play "Wide Awake" by Katy Perry ?

article
Micaela Richmond | 3 min
EXCLUSIVE
Nearbound Daily #422: How to build in an ecosystem like a pro ?

Nearbound Daily #422: How to build in an ecosystem like a pro ?

article
Micaela Richmond | 3 min
EXCLUSIVE
Nearbound Daily #421: Grow better, together ?

Nearbound Daily #421: Grow better, together ?

article
Micaela Richmond | 3 min
EXCLUSIVE
Nearbound Weekend 09/30: How to use nearbound to position your company in market

Nearbound Weekend 09/30: How to use nearbound to position your company in market

article
Micaela Richmond | 2 min
EXCLUSIVE
Nearbound Daily #420: Sangram Vajre on the undeniable shift in GTM

Nearbound Daily #420: Sangram Vajre on the undeniable shift in GTM

article
Micaela Richmond | 2 min
EXCLUSIVE
Nearbound Daily #419: What got you here won't get you there

Nearbound Daily #419: What got you here won't get you there

article
Micaela Richmond | 3 min
EXCLUSIVE
Nearbound Daily #418: Study shows trust in influencers has grown

Nearbound Daily #418: Study shows trust in influencers has grown

article
Micaela Richmond | 2 min
EXCLUSIVE
Nearbound Daily #417: This company killed its website

Nearbound Daily #417: This company killed its website

article
Micaela Richmond | 2 min
EXCLUSIVE
Nearbound Daily #416: Who knew IPP was controversial?!

Nearbound Daily #416: Who knew IPP was controversial?!

article
Multiple Authors | 3 min
EXCLUSIVE
Nearbound Weekend 09/23: Momentum like I’ve never seen in my career

Nearbound Weekend 09/23: Momentum like I’ve never seen in my career

article
ISAAC MOREHOUSE | 1 min
EXCLUSIVE
Nearbound Daily #415: Microsoft and Facebook +$100M alliance

Nearbound Daily #415: Microsoft and Facebook +$100M alliance

article
Micaela Richmond | 2 min
EXCLUSIVE
Nearbound Daily #414: Build a more competitive GTM

Nearbound Daily #414: Build a more competitive GTM

article
Micaela Richmond | 2 min
EXCLUSIVE
Nearbound Daily #413: Rand Fishkin and nearbound

Nearbound Daily #413: Rand Fishkin and nearbound

article
Micaela Richmond | 3 min
EXCLUSIVE
Nearbound Daily #412: Revisiting co-sell

Nearbound Daily #412: Revisiting co-sell

article
Micaela Richmond | 2 min
EXCLUSIVE
Nearbound Daily #411: WARNING this email contains trigger words for partner pros

Nearbound Daily #411: WARNING this email contains trigger words for partner pros

article
Multiple Authors | 2 min
EXCLUSIVE
Nearbound Weekend 09/16: The nearbound mindset

Nearbound Weekend 09/16: The nearbound mindset

article
Micaela Richmond | 1 min
EXCLUSIVE
Nearbound Daily #149: AI just killed SEO

Nearbound Daily #149: AI just killed SEO

article
Micaela Richmond | 2 min
EXCLUSIVE
Nearbound Daily #148: Life or death in the 'who' economy

Nearbound Daily #148: Life or death in the 'who' economy

article
Micaela Richmond | 2 min
EXCLUSIVE
Nearbound Daily #147: 87% of gen Z wants nearbound surround

Nearbound Daily #147: 87% of gen Z wants nearbound surround

article
Multiple Authors | 2 min
EXCLUSIVE
Nearbound Daily #146: The state of co-selling

Nearbound Daily #146: The state of co-selling

article
Multiple Authors | 2 min
EXCLUSIVE
Nearbound Daily #145: Another win for partnerships: Shopify x Buy With Prime

Nearbound Daily #145: Another win for partnerships: Shopify x Buy With Prime

article
Multiple Contributors | 3 min
EXCLUSIVE
Nearbound Daily #144: Jill Rowley becomes nearbound.com Chief Evangelist

Nearbound Daily #144: Jill Rowley becomes nearbound.com Chief Evangelist

article
Shawnie Hamer | 3 min
EXCLUSIVE
Nearbound Daily #143: Filling the internet with blah

Nearbound Daily #143: Filling the internet with blah

article
Multiple Contributors | 3 min
EXCLUSIVE
Nearbound Daily #142: Evangelize individuals

Nearbound Daily #142: Evangelize individuals

article
Shawnie Hamer | 2 min
EXCLUSIVE
Nearbound Daily #141: PartnerHacker is now nearbound.com

Nearbound Daily #141: PartnerHacker is now nearbound.com

article
ISAAC MOREHOUSE & Jared Fuller | 3 min
EXCLUSIVE
Nearbound Daily #140: What The Hustle said about partnerships

Nearbound Daily #140: What The Hustle said about partnerships

article
Multiple Contributors | 2 min
EXCLUSIVE
Nearbound Daily #139: Defeat Sauron with your partners

Nearbound Daily #139: Defeat Sauron with your partners

article
Multiple Contributors | 3 min
EXCLUSIVE
Nearbound Daily #138: How Barbie hijacked the world

Nearbound Daily #138: How Barbie hijacked the world

article
Multiple Contributors | 2 min
EXCLUSIVE
Nearbound Weekend 08/26: The best renewable resource in all of SaaS

Nearbound Weekend 08/26: The best renewable resource in all of SaaS

article
Micaela Richond | 2 min
EXCLUSIVE
Nearbound Daily #137: 3 trends & the future of partnerships

Nearbound Daily #137: 3 trends & the future of partnerships

article
Micaela Richmond | 2 min
EXCLUSIVE
Nearbound Daily #136: How to get intel from partners

Nearbound Daily #136: How to get intel from partners

article
Jared Fuller | 2 min
EXCLUSIVE
Nearbound Daily #135: Microsoft’s $6.5 trillion partner ecosystem opportunity

Nearbound Daily #135: Microsoft’s $6.5 trillion partner ecosystem opportunity

article
Multiple Contributors | 2 min
EXCLUSIVE
Nearbound Daily #134: The instant scalability myth

Nearbound Daily #134: The instant scalability myth

article
Micaela Richmond | 3 min
EXCLUSIVE
Nearbound Daily #133: The long way home

Nearbound Daily #133: The long way home

article
Multiple Contributors | 2 min
EXCLUSIVE
Nearbound Weekend 08/19: The only way out is nearbound

Nearbound Weekend 08/19: The only way out is nearbound

article
ISAAC MOREHOUSE | 1 min
EXCLUSIVE
Nearbound Daily #132: The first giver wins

Nearbound Daily #132: The first giver wins

article
Multiple Contributors | 1 min
EXCLUSIVE
Nearbound Daily #131: It's not just about your product

Nearbound Daily #131: It's not just about your product

article
Multiple Contributors | 2 min
EXCLUSIVE
Nearbound Daily #130: Time to tap into the 3 I's

Nearbound Daily #130: Time to tap into the 3 I's

article
Multiple Contributors | 2 min
EXCLUSIVE
Nearbound Daily #129: Experiment with partnerships

Nearbound Daily #129: Experiment with partnerships

article
Multiple Contributors | 2 min
EXCLUSIVE
Nearbound Daily #128: The way we buy has changed

Nearbound Daily #128: The way we buy has changed

article
Multiple Contributors | 2 min
EXCLUSIVE
Nearbound Weekend 08/12: Break out of the silo

Nearbound Weekend 08/12: Break out of the silo

article
ISAAC MOREHOUSE | 1 min
EXCLUSIVE
Nearbound Daily #127: Time to get some W's

Nearbound Daily #127: Time to get some W's

article
Aaron Olson | 2 min
EXCLUSIVE
Nearbound Daily #126: B2B SOS

Nearbound Daily #126: B2B SOS

article
Aaron Olson | 1 min
EXCLUSIVE
Nearbound Daily #125: The partnerships advantage

Nearbound Daily #125: The partnerships advantage

article
Multiple Contributors | 1 min
EXCLUSIVE
Nearbound Daily #124: The 80/20 principle still stands

Nearbound Daily #124: The 80/20 principle still stands

article
Multiple Contributors | 1 min
EXCLUSIVE
Nearbound Daily #123: It doesn't have to be this hard

Nearbound Daily #123: It doesn't have to be this hard

article
Multiple Contributors | 2 min
EXCLUSIVE
Nearbound Weekend 08/05: Partnering is the #1 path to exit

Nearbound Weekend 08/05: Partnering is the #1 path to exit

article
Jared Fuller | 2 min
EXCLUSIVE
Nearbound Daily #122: Fuel your partner engine

Nearbound Daily #122: Fuel your partner engine

article
Multiple Contributors | 2 min
EXCLUSIVE
Nearbound Daily #121: Take the partnerships journey

Nearbound Daily #121: Take the partnerships journey

article
Multiple Contributors | 2 min
EXCLUSIVE
Nearbound Daily #120: Trust the process

Nearbound Daily #120: Trust the process

article
Multiple Contributors | 2 min
EXCLUSIVE
Nearbound Daily #119: Don't complicate partnerships

Nearbound Daily #119: Don't complicate partnerships

article
Jessie Shipman | 1 min
EXCLUSIVE
Nearbound Daily #118: Work with leadership

Nearbound Daily #118: Work with leadership

article
Multiple Contributors | 2 min
EXCLUSIVE
Nearbound Weekend 07/29: Problem aware, solution wary

Nearbound Weekend 07/29: Problem aware, solution wary

article
Scott Leese | 2 min
EXCLUSIVE
Nearbound Daily #117: Start tracking impact

Nearbound Daily #117: Start tracking impact

article
Multiple Contributors | 2 min
EXCLUSIVE
Nearbound Daily #116: All games get gamed

Nearbound Daily #116: All games get gamed

article
Multiple Contributors | 2 min
EXCLUSIVE
Nearbound Daily #115: Stop pretending everything is OK

Nearbound Daily #115: Stop pretending everything is OK

article
Multiple Contributors | 2 min
EXCLUSIVE
Nearbound Daily #114: Meet your partners where they are

Nearbound Daily #114: Meet your partners where they are

article
Multiple Contributors | 2 min
EXCLUSIVE
Nearbound Daily #113: It's about more than money

Nearbound Daily #113: It's about more than money

article
Multiple Contributors | 1 min
EXCLUSIVE
Nearbound Weekend 07/22: It's time to save outbound & inbound

Nearbound Weekend 07/22: It's time to save outbound & inbound

article
ISAAC MOREHOUSE | 2 min
EXCLUSIVE
Nearbound Daily #112: What's the difference ? channel, partnerships, nearbound

Nearbound Daily #112: What's the difference ? channel, partnerships, nearbound

article
Jared Fuller | 2 min
EXCLUSIVE
Nearbound Daily #111: Focus on the customer

Nearbound Daily #111: Focus on the customer

article
Multiple Contributors | 2 min
EXCLUSIVE
Nearbound Daily #110: It isn't rocket science

Nearbound Daily #110: It isn't rocket science

article
Multiple Contributors | 2 min
EXCLUSIVE
Nearbound Daily #109: Authentic intention, the new AI

Nearbound Daily #109: Authentic intention, the new AI

article
Multiple Contributors | 2 min
EXCLUSIVE
Nearbound Daily #108: 4 questions to WOW your partners

Nearbound Daily #108: 4 questions to WOW your partners

article
Multiple Contributors | 2 min
EXCLUSIVE
Nearbound Weekend 07/15: Insights from 100+ conversations with partner

Nearbound Weekend 07/15: Insights from 100+ conversations with partner

article
Micaela Richmond | 1 min
EXCLUSIVE
Nearbound Daily #107: Help partners solve problems

Nearbound Daily #107: Help partners solve problems

article
Multiple Contributors | 1 min
EXCLUSIVE
Nearbound Daily #106: Your marketing has a problem

Nearbound Daily #106: Your marketing has a problem

article
Multiple Contributors | 1 min
EXCLUSIVE
Nearbound Daily #105: It's not about the funnel

Nearbound Daily #105: It's not about the funnel

article
Multiple Contributors | 2 min
EXCLUSIVE
Nearbound Daily #104: Nearbound isn't just about partnerships

Nearbound Daily #104: Nearbound isn't just about partnerships

article
Multiple Contributors | 2 min
EXCLUSIVE
Nearbound Daily #103: You need more than hope

Nearbound Daily #103: You need more than hope

article
Multiple Contributors | 2 min
EXCLUSIVE
Nearbound Weekend 07/08: What is nearbound?

Nearbound Weekend 07/08: What is nearbound?

article
Jared Fuller | 1 min
EXCLUSIVE
Nearbound Daily #102: Sprinkle some nearbound in the mix

Nearbound Daily #102: Sprinkle some nearbound in the mix

article
Multiple Contributors | 2 min
EXCLUSIVE
Nearbound Daily #101: Start with who, not how

Nearbound Daily #101: Start with who, not how

article
Multiple Contributors | 2 min
EXCLUSIVE
Nearbound Daily #100: Enable your partners the right way

Nearbound Daily #100: Enable your partners the right way

article
Multiple Contributors | 2 min
EXCLUSIVE
Nearbound Daily #099: Nearbound FTW

Nearbound Daily #099: Nearbound FTW

article
Multiple Contributors | 2 min
EXCLUSIVE
Nearbound Daily #099: Nearbound FTW

Nearbound Daily #099: Nearbound FTW

article
Multiple Contributors | 2 min
EXCLUSIVE
Nearbound Daily #097: Start giving to new partners

Nearbound Daily #097: Start giving to new partners

article
Multiple Contributors | 2 min
EXCLUSIVE
Nearbound Daily #097: Start giving to new partners

Nearbound Daily #097: Start giving to new partners

article
Multiple Contributors | 2 min
EXCLUSIVE
Nearbound Weekend 07/01: Where do you start with partnerships?

Nearbound Weekend 07/01: Where do you start with partnerships?

article
Jessie Shipman | 1 min
EXCLUSIVE
Nearbound Weekend 07/01: Where do you start with partnerships?

Nearbound Weekend 07/01: Where do you start with partnerships?

article
Jessie Shipman | 1 min
EXCLUSIVE
Nearbound Daily #095: Let's demystify nearbound

Nearbound Daily #095: Let's demystify nearbound

article
Nearbound.com | 2 min
EXCLUSIVE
Nearbound Daily #094: Gain intel, intros, and influence

Nearbound Daily #094: Gain intel, intros, and influence

article
Nearbound.com | 2 min
EXCLUSIVE
Nearbound Daily #093: Don't underestimate the fun factor

Nearbound Daily #093: Don't underestimate the fun factor

article
Nearbound.com | 2 min
EXCLUSIVE
Nearbound Daily #092: Never go solo

Nearbound Daily #092: Never go solo

article
Nearbound.com | 2 min
EXCLUSIVE
Nearbound Daily #091: Try this partnerships hack

Nearbound Daily #091: Try this partnerships hack

article
Nearbound.com | 2 min
EXCLUSIVE
Nearbound Weekend 06/24: The early mover advantage

Nearbound Weekend 06/24: The early mover advantage

article
ISAAC MOREHOUSE | 1 min
EXCLUSIVE
Nearbound Daily #090: A path to the promised land

Nearbound Daily #090: A path to the promised land

article
Nearbound.com | 3 min
EXCLUSIVE
Nearbound Daily #089: We need a new GTM motion

Nearbound Daily #089: We need a new GTM motion

article
Nearbound.com | 3 min
EXCLUSIVE
Nearbound Daily #088: Make partnerships stupid simple

Nearbound Daily #088: Make partnerships stupid simple

article
Nearbound.com | 3 min
EXCLUSIVE
Nearbound Daily #087: You've got to find the right fit

Nearbound Daily #087: You've got to find the right fit

article
Nearbound.com | 3 min
EXCLUSIVE
Nearbound Daily #086: Partnerships takes a bit of string theory

Nearbound Daily #086: Partnerships takes a bit of string theory

article
Nearbound.com | 2 min
EXCLUSIVE
Nearbound Weekend 06/17: Harness the power of our ancestors for GTM success

Nearbound Weekend 06/17: Harness the power of our ancestors for GTM success

article
Dan O''Leary | 1 min
EXCLUSIVE
Nearbound Daily #085: Partnerships is an end-to-end experience

Nearbound Daily #085: Partnerships is an end-to-end experience

article
Nearbound.com | 2 min
EXCLUSIVE
Nearbound Daily #084: Now entering the 'who' economy

Nearbound Daily #084: Now entering the 'who' economy

article
Nearbound.com | 2 min
EXCLUSIVE
Nearbound Daily #083: A bigger magnet won't cut it

Nearbound Daily #083: A bigger magnet won't cut it

article
Nearbound.com | 3 min
EXCLUSIVE
Nearbound Daily #82: Win over your CRO & crush partner quotas

Nearbound Daily #82: Win over your CRO & crush partner quotas

article
Nearbound.com | 2 min
EXCLUSIVE
Nearbound Daily #081: The promise of partnership automation

Nearbound Daily #081: The promise of partnership automation

article
Nearbound.com | 2 min
EXCLUSIVE
Nearbound Weekend 06/10: Great GTM never beats a great ecosystem

Nearbound Weekend 06/10: Great GTM never beats a great ecosystem

article
Nearbound.com | 2 min
EXCLUSIVE
Nearbound Daily #080: Master the 4 stages of partnerships

Nearbound Daily #080: Master the 4 stages of partnerships

article
Nearbound.com | 3 min
EXCLUSIVE
Nearbound Daily #078: Add some nearbound spice

Nearbound Daily #078: Add some nearbound spice

article
Nearbound.com | 2 min
EXCLUSIVE
Nearbound Daily #079: Steal this nearbound partner play

Nearbound Daily #079: Steal this nearbound partner play

article
Nearbound.com | 2 min
EXCLUSIVE
Nearbound Daily #077: Buy-in guaranteed

Nearbound Daily #077: Buy-in guaranteed

article
Nearbound.com | 2 min
EXCLUSIVE
Nearbound Weekend 06/03: The promise of partnerships

Nearbound Weekend 06/03: The promise of partnerships

article
Jared Fuller | 1 min
EXCLUSIVE
Nearbound Daily #076: First giver advantage

Nearbound Daily #076: First giver advantage

article
Nearbound.com | 2 min
EXCLUSIVE
Nearbound Daily #075: Trust is the only way

Nearbound Daily #075: Trust is the only way

article
Nearbound.com | 2 min
EXCLUSIVE
Nearbound Daily #074: A one pager won't cut it

Nearbound Daily #074: A one pager won't cut it

article
Nearbound.com | 2 min
EXCLUSIVE
Nearbound Daily #073: A nearbound play that works

Nearbound Daily #073: A nearbound play that works

article
Nearbound.com | 2 min
EXCLUSIVE
Nearbound Daily #072: It's all about trust

Nearbound Daily #072: It's all about trust

article
Nearbound.com | 2 min
EXCLUSIVE
Nearbound Daily #071: It's on you

Nearbound Daily #071: It's on you

article
Nearbound.com | 2 min
EXCLUSIVE
Nearbound Weekend 05/27: Make better decisions

Nearbound Weekend 05/27: Make better decisions

article
Nearbound.com | 1 min
EXCLUSIVE
Nearbound Daily #070: Nobody trusts you

Nearbound Daily #070: Nobody trusts you

article
Nearbound.com | 2 min
EXCLUSIVE
Nearbound Daily #069: Partnerships ecosystem > your GTM strategy

Nearbound Daily #069: Partnerships ecosystem > your GTM strategy

article
Nearbound.com | 2 min
EXCLUSIVE
Nearbound Daily #068: Don't wait for permission

Nearbound Daily #068: Don't wait for permission

article
Nearbound.com | 2 min
EXCLUSIVE
Nearbound Daily #067: This will keep PMs up at night

Nearbound Daily #067: This will keep PMs up at night

article
Nearbound.com | 2 min
EXCLUSIVE
Nearbound Daily #066: Put your money on partnerships

Nearbound Daily #066: Put your money on partnerships

article
Nearbound.com | 2 min
EXCLUSIVE
Nearbound Weekend 05/20: A tectonic shift is upon us

Nearbound Weekend 05/20: A tectonic shift is upon us

article
Nearbound.com | 2 min
EXCLUSIVE
Nearbound Daily #065: Make your partner program addictive

Nearbound Daily #065: Make your partner program addictive

article
Nearbound.com | 2 min
EXCLUSIVE
Nearbound Daily #064: Retention is the new acquisition

Nearbound Daily #064: Retention is the new acquisition

article
Nearbound.com | 2 min
EXCLUSIVE
Nearbound Daily #063: Even grandma gets nearbound

Nearbound Daily #063: Even grandma gets nearbound

article
Nearbound.com | 2 min
EXCLUSIVE
Nearbound Daily #062: Partner program Y1 = foundation, Y2 = victory

Nearbound Daily #062: Partner program Y1 = foundation, Y2 = victory

article
Nearbound.com | 2 min
EXCLUSIVE
Nearbound Daily #061: Speak CRO, get buy-in

Nearbound Daily #061: Speak CRO, get buy-in

article
Nearbound.com | 2 min
EXCLUSIVE
Nearbound Weekend 05/13: Unlock 1/3 more with nearbound sales

Nearbound Weekend 05/13: Unlock 1/3 more with nearbound sales

article
Jared Fuller | 1 min
EXCLUSIVE
Nearbound Daily #060: Get tribal

Nearbound Daily #060: Get tribal

article
Nearbound.com | 3 min
EXCLUSIVE
Nearbound Daily #059: Motoring new partnerships

Nearbound Daily #059: Motoring new partnerships

article
Nearbound.com | 3 min
EXCLUSIVE
Nearbound Daily #058: Help > give

Nearbound Daily #058: Help > give

article
Nearbound.com | 3 min
EXCLUSIVE
Nearbound Daily #057: Be around your customers

Nearbound Daily #057: Be around your customers

article
Nearbound.com | 2 min
EXCLUSIVE
Nearbound Daily #056: The partner framework

Nearbound Daily #056: The partner framework

article
Nearbound.com | 3 min
EXCLUSIVE
Nearbound Weekend 05/06: Nearbound surrounds SaaS Connect 2023

Nearbound Weekend 05/06: Nearbound surrounds SaaS Connect 2023

article
Will Taylor | 2 min
EXCLUSIVE
Nearbound Daily #055: Start with understanding

Nearbound Daily #055: Start with understanding

article
Nearbound.com | 3 min
EXCLUSIVE
Nearbound Daily #054: Crack the code

Nearbound Daily #054: Crack the code

article
Nearbound.com | 3 min
EXCLUSIVE
Nearbound Daily #053: Be more than helpful

Nearbound Daily #053: Be more than helpful

article
Nearbound.com | 2 min
EXCLUSIVE
Nearbound Daily #052: Don't go it alone

Nearbound Daily #052: Don't go it alone

article
Nearbound.com | 2 min
EXCLUSIVE
Nearbound Daily #051: Surround sound

Nearbound Daily #051: Surround sound

article
Nearbound.com | 2 min
EXCLUSIVE
Nearbound Weekend 04/29: Retention is the new acquisition

Nearbound Weekend 04/29: Retention is the new acquisition

article
Nearbound.com | 1 min
EXCLUSIVE
Nearbound Daily #050: Trust is the new data

Nearbound Daily #050: Trust is the new data

article
Nearbound.com | 2 min
EXCLUSIVE
Nearbound Daily #049: Who does your buyer trust?

Nearbound Daily #049: Who does your buyer trust?

article
Nearbound.com | 2 min
EXCLUSIVE
Nearbound Daily #048: Simple, not easy

Nearbound Daily #048: Simple, not easy

article
Nearbound.com | 2 min
EXCLUSIVE
Nearbound Daily #047: Drive revenue together

Nearbound Daily #047: Drive revenue together

article
Nearbound.com | 3 min
EXCLUSIVE
Nearbound Daily #046: The partner moment has arrived

Nearbound Daily #046: The partner moment has arrived

article
Nearbound.com | 3 min
EXCLUSIVE
Nearbound Weekend 04/22: Partnerships > tech

Nearbound Weekend 04/22: Partnerships > tech

article
Nearbound.com | 2 min
EXCLUSIVE
Nearbound Daily #045: The first mover advantage

Nearbound Daily #045: The first mover advantage

article
Nearbound.com | 2 min
EXCLUSIVE
Nearbound Daily #044: Keep your head up

Nearbound Daily #044: Keep your head up

article
Nearbound.com | 3 min
EXCLUSIVE
Nearbound Daily #030: The keys to unlock your partner program

Nearbound Daily #030: The keys to unlock your partner program

article
Nearbound.com | 2 min
EXCLUSIVE
Nearbound Daily #029: Build a nearbound motion

Nearbound Daily #029: Build a nearbound motion

article
Nearbound.com | 2 min
EXCLUSIVE
Nearbound Daily #028: Don't be a hero, be a helper

Nearbound Daily #028: Don't be a hero, be a helper

article
Nearbound.com | 2 min
EXCLUSIVE
Nearbound Daily #027: Don't hold back

Nearbound Daily #027: Don't hold back

article
Nearbound.com | 3 min
EXCLUSIVE
Nearbound Daily #026: Use the partner pareto principle

Nearbound Daily #026: Use the partner pareto principle

article
Nearbound.com | 3 min
EXCLUSIVE
Nearbound Daily #025: The partner motion never stops

Nearbound Daily #025: The partner motion never stops

article
Nearbound.com | 3 min
EXCLUSIVE
Nearbound Daily #024: Partnerships are your greatest resource

Nearbound Daily #024: Partnerships are your greatest resource

article
Nearbound.com | 3 min
EXCLUSIVE
Nearbound Daily #023: Don't swim against the current

Nearbound Daily #023: Don't swim against the current

article
Nearbound.com | 2 min
EXCLUSIVE
Nearbound Daily #022: Co-marketing - More than just an idea

Nearbound Daily #022: Co-marketing - More than just an idea

article
Nearbound.com | 2 min
EXCLUSIVE
Nearbound Weekend 03/18: The future is nearbound

Nearbound Weekend 03/18: The future is nearbound

article
Will Taylor | 2 min
EXCLUSIVE
Nearbound Daily #021: Will AI takeover partnerships?

Nearbound Daily #021: Will AI takeover partnerships?

article
Nearbound.com | 2 min
EXCLUSIVE
Nearbound Daily #020: GTM is about to get wild

Nearbound Daily #020: GTM is about to get wild

article
Nearbound.com | 2 min
EXCLUSIVE
Nearbound Daily #019: Simplify your GTM strategy

Nearbound Daily #019: Simplify your GTM strategy

article
Nearbound.com | 3 min
EXCLUSIVE
Nearbound Weekend 03/04: How can we save B2B?

Nearbound Weekend 03/04: How can we save B2B?

article
Jared Fuller | 2 min
EXCLUSIVE
Nearbound Daily #018: How to scale your nearbound program

Nearbound Daily #018: How to scale your nearbound program

article
Nearbound.com | 1 min
EXCLUSIVE
Nearbound Daily #017: Focus on your USP, partner up on the rest

Nearbound Daily #017: Focus on your USP, partner up on the rest

article
Nearbound.com | 2 min
EXCLUSIVE
Nearbound Daily #016: The future is nearbound

Nearbound Daily #016: The future is nearbound

article
Nearbound.com | 2 min
EXCLUSIVE
Nearbound Daily #015: Partner-led everything

Nearbound Daily #015: Partner-led everything

article
Nearbound.com | 2 min
EXCLUSIVE
Nearbound Daily #014: It's the customer, stupid

Nearbound Daily #014: It's the customer, stupid

article
Nearbound.com | 2 min
EXCLUSIVE
Nearbound Daily #013: Expand into the future

Nearbound Daily #013: Expand into the future

article
Nearbound.com | 2 min
EXCLUSIVE
Nearbound Weekend 02/18: The ecosystem of LEGO

Nearbound Weekend 02/18: The ecosystem of LEGO

article
Nearbound.com | 2 min
EXCLUSIVE
Nearbound Daily #012: It starts with the customer

Nearbound Daily #012: It starts with the customer

article
Nearbound.com | 2 min
EXCLUSIVE
Nearbound Daily #011: The promised land

Nearbound Daily #011: The promised land

article
Nearbound.com | 3 min
EXCLUSIVE
Nearbound Daily #010: Creator economy in B2B

Nearbound Daily #010: Creator economy in B2B

article
Nearbound.com | 1 min
EXCLUSIVE
Nearbound Daily #009: Build stability to thrive

Nearbound Daily #009: Build stability to thrive

article
Nearbound.com | 1 min
EXCLUSIVE
Nearbound Daily #008: First giver advantage

Nearbound Daily #008: First giver advantage

article
Nearbound.com | 1 min
EXCLUSIVE
Nearbound Daily #007: Vidyard's partner program case study

Nearbound Daily #007: Vidyard's partner program case study

article
Nearbound.com | 2 min
EXCLUSIVE
Nearbound Daily #006: I, pencil

Nearbound Daily #006: I, pencil

article
Nearbound.com | 2 min
EXCLUSIVE
Nearbound Daily #005: Dear reader

Nearbound Daily #005: Dear reader

article
Nearbound.com | 1 min
EXCLUSIVE
Nearbound Daily #004: Why your partners turn inactive

Nearbound Daily #004: Why your partners turn inactive

article
Nearbound.com | 1 min
EXCLUSIVE
Nearbound Daily #3: Answer 5 questions to build a stronger ecosystem

Nearbound Daily #3: Answer 5 questions to build a stronger ecosystem

article
Nearbound.com | 2 min
EXCLUSIVE
Nearbound Weekend 07/02: Driving the bus

Nearbound Weekend 07/02: Driving the bus

article
Nearbound.com | 2 min
EXCLUSIVE
Nearbound Daily #2: Google search is dying

Nearbound Daily #2: Google search is dying

article
Nearbound.com | 2 min
EXCLUSIVE
Nearbound Daily #1: Down with portals?

Nearbound Daily #1: Down with portals?

article
Nearbound.com | 1 min

ELG Success Stories

EXCLUSIVE
How Document Crunch used ELG and Crossbeam to achieve 85% of their pipeline goal — and stay on track for 100%

How Document Crunch used ELG and Crossbeam to achieve 85% of their pipeline goal — and stay on track for 100%

article
Andrea Vallejo & Chad Waite Waite | 6 min
EXCLUSIVE
How BEMO boosted meetings by 900% using Clay, Crossbeam, HubSpot, and Ecosystem-Led Growth

How BEMO boosted meetings by 900% using Clay, Crossbeam, HubSpot, and Ecosystem-Led Growth

article
Andrea Vallejo & Enrique Gutierrez | 5 min
EXCLUSIVE
How Kolleno reduced their time to close by 50% with Ecosystem-Led Growth

How Kolleno reduced their time to close by 50% with Ecosystem-Led Growth

article
Andrea Vallejo | 5 min
EXCLUSIVE
How Typeform improved their revenue by 40% with ELG and PLG

How Typeform improved their revenue by 40% with ELG and PLG

article
Andrea Vallejo | 7 min
EXCLUSIVE
It’s happening! Crossbeam and Reveal are joining forces to disrupt go-to-market strategy as we know it.

It’s happening! Crossbeam and Reveal are joining forces to disrupt go-to-market strategy as we know it.

article
Bob Moore | 2 min
EXCLUSIVE
A channel sales leader’s 10 lessons for SaaS orgs transitioning to partner implementations

A channel sales leader’s 10 lessons for SaaS orgs transitioning to partner implementations

article
Rachel Fefer | 7 min
EXCLUSIVE
How a sales leader and a head of partnerships get buy-in and drive results across Netskope’s revenue org

How a sales leader and a head of partnerships get buy-in and drive results across Netskope’s revenue org

article
Evie Nagy | 5 min
EXCLUSIVE
Meet the enterprise sales veteran who turned commercetools’ ecosystem into a revenue machine

Meet the enterprise sales veteran who turned commercetools’ ecosystem into a revenue machine

article
Evie Nagy | 5 min
EXCLUSIVE
Meet the RevOps-turned-partnerships leader who transformed LeanData's sales and attribution processes

Meet the RevOps-turned-partnerships leader who transformed LeanData's sales and attribution processes

article
Evie Nagy | 5 min
EXCLUSIVE
How Fivetran powers its Ecosystem-Led Sales with data

How Fivetran powers its Ecosystem-Led Sales with data

article
Evie Nagy | 6 min
EXCLUSIVE
How FullStory increased client retention using Ecosystem-Led Growth tactics

How FullStory increased client retention using Ecosystem-Led Growth tactics

article
Jasmine Jenkins | 7 min
EXCLUSIVE
This CRO uses ELG to increase ARPU by 23% and reduce churn to nearly zero

This CRO uses ELG to increase ARPU by 23% and reduce churn to nearly zero

article
Olivia Ramirez | 4 min
EXCLUSIVE
Meet the startup choosing Ecosystem-Led Growth over direct sales

Meet the startup choosing Ecosystem-Led Growth over direct sales

article
Olivia Ramirez | 8 min
EXCLUSIVE
How to win over your strategic partner’s customer success team right away

How to win over your strategic partner’s customer success team right away

article
Olivia Ramirez | 7 min
EXCLUSIVE
Crossbeam explains: How Oyster grew its partner ecosystem and team in one year

Crossbeam explains: How Oyster grew its partner ecosystem and team in one year

vidicle
3 min
EXCLUSIVE
How Bynder doubled the size of their tech ecosystem in just six months with ELG

How Bynder doubled the size of their tech ecosystem in just six months with ELG

article
Olivia Ramirez | 10 min
EXCLUSIVE
How RingCentral built an internal culture of partnerships

How RingCentral built an internal culture of partnerships

article
Olivia Ramirez | 6 min
EXCLUSIVE
How Typeform went from 30 integrations to 100+ in just one year

How Typeform went from 30 integrations to 100+ in just one year

article
Olivia Ramirez | 6 min
EXCLUSIVE
How Demandbase acquired DemandMatrix in 7 months after launching a partnership

How Demandbase acquired DemandMatrix in 7 months after launching a partnership

article
Olivia Ramirez | 6 min
EXCLUSIVE
How Hatch boosted its close rate by 24% by incentivizing its partner’s account managers

How Hatch boosted its close rate by 24% by incentivizing its partner’s account managers

article
Olivia Ramirez | 2 min
EXCLUSIVE
How we launched our first tech ecosystem with 30+ integrations in 6 months

How we launched our first tech ecosystem with 30+ integrations in 6 months

article
Olivia Ramirez | 23 min
EXCLUSIVE
How to learn your customer’s tech stack and increase integration adoption by 17%

How to learn your customer’s tech stack and increase integration adoption by 17%

article
Olivia Ramirez | 7 min
EXCLUSIVE
An Inside Look Into Google and HubSpot’s GTM Strategy for Their Ads Integration

An Inside Look Into Google and HubSpot’s GTM Strategy for Their Ads Integration

article
Jasmine Jenkins | 9 min
EXCLUSIVE
How Sendoso Empowers its Sales Team to Close Deals 28 Days Faster

How Sendoso Empowers its Sales Team to Close Deals 28 Days Faster

article
Olivia Ramirez | 5 min
EXCLUSIVE
WP Engine Used This 7-Stage “Bow-Tie” Funnel to Increase Agency Partners by 50%

WP Engine Used This 7-Stage “Bow-Tie” Funnel to Increase Agency Partners by 50%

article
Jasmine Jenkins | 9 min
EXCLUSIVE
The Enablement Program That Can Help You Boost Agency Partner Retention by 70%

The Enablement Program That Can Help You Boost Agency Partner Retention by 70%

article
Jasmine Jenkins | 8 min
EXCLUSIVE
ActiveCampaign’s Co-Marketing Playbook for Getting the #1 Spot in Salesforce’s AppExchange

ActiveCampaign’s Co-Marketing Playbook for Getting the #1 Spot in Salesforce’s AppExchange

article
Olivia Ramirez | 10 min
EXCLUSIVE
How Amir Karmali Resurrected 40 Partners to Rebuild Marketcircle’s Partnerships Program

How Amir Karmali Resurrected 40 Partners to Rebuild Marketcircle’s Partnerships Program

article
Olivia Ramirez | 9 min
EXCLUSIVE
How this PM used nearbound GTM and Reveal to revamp Reachdesk's partner program

How this PM used nearbound GTM and Reveal to revamp Reachdesk's partner program

article
Ella Richmond | 7 min
EXCLUSIVE
How CallRail increased integration adoption by 167% through strategic partnership with HubSpot and Reveal

How CallRail increased integration adoption by 167% through strategic partnership with HubSpot and Reveal

article
Shawnie Hamer & Jenn Keepes & Mike Stocker | 7 min
EXCLUSIVE
Oneflow sees a 190% surge in created opportunities after beginning two-way data sharing with HubSpot

Oneflow sees a 190% surge in created opportunities after beginning two-way data sharing with HubSpot

article
Ella Richmond & other contributors | 10 min
EXCLUSIVE
How Fullstory builds their tech partnerships program with Reveal’s help to increase their renewal rate by 14%

How Fullstory builds their tech partnerships program with Reveal’s help to increase their renewal rate by 14%

article
Multiple Contributors | 8 min
EXCLUSIVE
How Box uses Reveal every day to power their nearbound GTM

How Box uses Reveal every day to power their nearbound GTM

article
Multiple Contributors | 4 min
EXCLUSIVE
Box’s Partnership Journey: Nearbound, Allbound, Glory-bound

Box’s Partnership Journey: Nearbound, Allbound, Glory-bound

article
Shawnie Hamer | 10 min
EXCLUSIVE
How Pigment increased win rates 5-10% with a nearbound overlay & Reveal

How Pigment increased win rates 5-10% with a nearbound overlay & Reveal

article
Shawnie Hamer | 8 min
EXCLUSIVE
How Sendcloud Achieved an 80% Increase in New Leads Sourced From Partners Using Reveal

How Sendcloud Achieved an 80% Increase in New Leads Sourced From Partners Using Reveal

article
Ella Richmond | 9 min

Ecosystem-Led Sales: Deals and Revenue

EXCLUSIVE
Let's save your deal, one intro at a time

Let's save your deal, one intro at a time

article
Andrea Vallejo | 4 min
EXCLUSIVE
New data: Involving partners in deals increases win rate for nearly every ecosystem size and type

New data: Involving partners in deals increases win rate for nearly every ecosystem size and type

article
Evie Nagy | 4 min
EXCLUSIVE
Following to lead: How to win buyer-driven deals

Following to lead: How to win buyer-driven deals

article
Evie Nagy | 4 min
EXCLUSIVE
How to scale your reselling program

How to scale your reselling program

article
Juan Jose Castiblanques | 4 min
EXCLUSIVE
Good sales leader / bad sales leader

Good sales leader / bad sales leader

article
Andrea Vallejo | 3 min
EXCLUSIVE
Everything you need to know to build a reseller program

Everything you need to know to build a reseller program

article
Andrea Vallejo & Juan Jose Castiblanques | 6 min
EXCLUSIVE
Speed up deals with this warm intro email template

Speed up deals with this warm intro email template

article
Evie Nagy | 1 min
EXCLUSIVE
How Gong x Chili Piper’s pipeline-acceleration partnership fuels their customers’ sales — and their own

How Gong x Chili Piper’s pipeline-acceleration partnership fuels their customers’ sales — and their own

article
Evie Nagy | 3 min
EXCLUSIVE
With ELG, your sales team will need fewer opportunities to hit quota

With ELG, your sales team will need fewer opportunities to hit quota

article
Olivia Ramirez | 5 min
EXCLUSIVE
The Future of Revenue: What you need to know

The Future of Revenue: What you need to know

vidicle
Sean Blanda | 57 min
EXCLUSIVE
The Future of Revenue 2023

The Future of Revenue 2023

filicle
Pavilion x Crossbeam
EXCLUSIVE
Cold outbound isn’t dead. Here’s what Sales leaders say are the most cost-effective sales strategies in 2023

Cold outbound isn’t dead. Here’s what Sales leaders say are the most cost-effective sales strategies in 2023

article
Olivia Ramirez | 5 min
EXCLUSIVE
Don’t waste your prospect’s time on discovery. Speed up the sales qualification process with partners

Don’t waste your prospect’s time on discovery. Speed up the sales qualification process with partners

article
Olivia Ramirez | 4 min
EXCLUSIVE
Be a modern Partner Manager and empower your sales teams to co-sell

Be a modern Partner Manager and empower your sales teams to co-sell

article
Olivia Ramirez | 10 min
EXCLUSIVE
How to reference your prospects' tech stacks in your outbound sales emails

How to reference your prospects' tech stacks in your outbound sales emails

article
Olivia Ramirez | 4 min
EXCLUSIVE
The future of revenue preliminary findings | Crossbeam x Pavilion

The future of revenue preliminary findings | Crossbeam x Pavilion

filicle
Sean Blanda
EXCLUSIVE
The 15+ questions that accelerate co-selling

The 15+ questions that accelerate co-selling

vidicle
21 min
EXCLUSIVE
Crossbeam explains: Goodbye cold outreach, hello ecosystem-led sales

Crossbeam explains: Goodbye cold outreach, hello ecosystem-led sales

vidicle
2 min
EXCLUSIVE
Your partner ecosystem can help you close millions in end-of-quarter opportunities

Your partner ecosystem can help you close millions in end-of-quarter opportunities

article
Olivia Ramirez | 6 min
EXCLUSIVE
How to use CRM data & automation to nurture your co-selling relationships

How to use CRM data & automation to nurture your co-selling relationships

article
Olivia Ramirez | 8 min
EXCLUSIVE
AEs are leveraging ecosystem-led sales to close deals 46% faster

AEs are leveraging ecosystem-led sales to close deals 46% faster

article
Olivia Ramirez | 6 min
EXCLUSIVE
How sales teams leverage their ecosystems to enter every deal with confidence

How sales teams leverage their ecosystems to enter every deal with confidence

article
Olivia Ramirez | 9 min
EXCLUSIVE
How to contribute millions in sales pipeline via warm intros and the "fast follow"

How to contribute millions in sales pipeline via warm intros and the "fast follow"

article
Olivia Ramirez | 6 min
EXCLUSIVE
4 ways partner-sourced leads outperform cold leads every time

4 ways partner-sourced leads outperform cold leads every time

article
Olivia Ramirez | 6 min
EXCLUSIVE
Crossbeam explains: Co-selling

Crossbeam explains: Co-selling

vidicle
2 min
EXCLUSIVE
Map your partner’s org chart & boost partner-sourced revenue by 40%

Map your partner’s org chart & boost partner-sourced revenue by 40%

article
Olivia Ramirez | 7 min
EXCLUSIVE
The big bet: Why 23% of companies are all in on co-selling

The big bet: Why 23% of companies are all in on co-selling

article
Olivia Ramirez | 6 min
EXCLUSIVE
No opportunities lost: The Crossbeam guide to co-selling with tech partners

No opportunities lost: The Crossbeam guide to co-selling with tech partners

filicle
EXCLUSIVE
Want to meet quota? Befriend your partner team

Want to meet quota? Befriend your partner team

article
Zoe Kelly | 5 min
EXCLUSIVE
A career in partnerships could help you make more money faster

A career in partnerships could help you make more money faster

article
Olivia Ramirez | 8 min
EXCLUSIVE
The four main sales pain points from 2022 and how to beat them

The four main sales pain points from 2022 and how to beat them

article
Zoe Kelly | 7 min
EXCLUSIVE
The anatomy of a partnership: A partner lead versus a cold lead

The anatomy of a partnership: A partner lead versus a cold lead

article
Zoe Kelly | 5 min
EXCLUSIVE
Partners contribute to 58% of the revenue of top performers (and 5 other sales stats)

Partners contribute to 58% of the revenue of top performers (and 5 other sales stats)

article
Olivia Ramirez | 10 min
EXCLUSIVE
4 parts of the sales cycle where partnerships can help

4 parts of the sales cycle where partnerships can help

article
Zoe Kelly | 5 min
EXCLUSIVE
How to generate millions in partner-sourced pipeline in your first year

How to generate millions in partner-sourced pipeline in your first year

article
Marco De Paulis | 12 min
EXCLUSIVE
The secret to a successful second sales call: involving a partner

The secret to a successful second sales call: involving a partner

article
Zoe Kelly | 4 min
EXCLUSIVE
How sales teams use ecosystem-led sales to hit revenue goals

How sales teams use ecosystem-led sales to hit revenue goals

article
Olivia Ramirez | 5 min
EXCLUSIVE
Your services partners can help close the “impossible” deal (and make your customers happier)

Your services partners can help close the “impossible” deal (and make your customers happier)

article
Olivia Ramirez | 5 min
EXCLUSIVE
3 steps to ensure partnerships outperforms outbound sales

3 steps to ensure partnerships outperforms outbound sales

article
Zoe Kelly | 7 min
EXCLUSIVE
The 5 phases of co-selling for rolling out your new tech partnership

The 5 phases of co-selling for rolling out your new tech partnership

article
Olivia Ramirez | 11 min
EXCLUSIVE
Crossbeam has acquired partnered: Co-selling will never be the same

Crossbeam has acquired partnered: Co-selling will never be the same

article
Bob Moore | 3 min
EXCLUSIVE
Partnerships 101: What is cross-selling?

Partnerships 101: What is cross-selling?

article
Olivia Ramirez | 7 min
EXCLUSIVE
SaaS reseller partnerships: What they Are & How They Work

SaaS reseller partnerships: What they Are & How They Work

article
Jasmine Jenkins | 6 min
EXCLUSIVE
How we use partner data to drive conversions and product-led growth

How we use partner data to drive conversions and product-led growth

article
Olivia Ramirez | 8 min
EXCLUSIVE
The subtle art of a warm intro: How to set your sales team up for success

The subtle art of a warm intro: How to set your sales team up for success

article
Olivia Ramirez | 7 min
EXCLUSIVE
How to make your first co-selling motion a success: SugarCRM’s step-by-step guide

How to make your first co-selling motion a success: SugarCRM’s step-by-step guide

article
Olivia Ramirez | 7 min
EXCLUSIVE
7 tips for co-selling like a supernode

7 tips for co-selling like a supernode

article
Olivia Ramirez | 9 min
EXCLUSIVE
Tech ecosystem maturity: How to co-sell like a supernode

Tech ecosystem maturity: How to co-sell like a supernode

vidicle
37 min
EXCLUSIVE
Partnerships 101: What is co-selling?

Partnerships 101: What is co-selling?

article
Hannah Abrams | 6 min
EXCLUSIVE
It’s time for the other CEO: Chief Ecosystem Officer

It’s time for the other CEO: Chief Ecosystem Officer

article
Olivia Ramirez | 9 min
EXCLUSIVE
8 times sales reps won the deal by co-selling with partners

8 times sales reps won the deal by co-selling with partners

article
Olivia Ramirez | 7 min
EXCLUSIVE
6 ways sales professionals can use partnerships to get promoted

6 ways sales professionals can use partnerships to get promoted

article
Olivia Ramirez | 9 min
EXCLUSIVE
Tech ecosystem maturity: How to level up your co-selling workflows

Tech ecosystem maturity: How to level up your co-selling workflows

article
Olivia Ramirez | 7 min
EXCLUSIVE
15+ questions to help your sales reps master their co-selling motions

15+ questions to help your sales reps master their co-selling motions

article
Olivia Ramirez | 13 min
EXCLUSIVE
5 ways to incentivize your sales team to live, eat, and breathe partnerships

5 ways to incentivize your sales team to live, eat, and breathe partnerships

article
Olivia Ramirez | 5 min
EXCLUSIVE
The 9-step partner impact score methodology for strategic co-selling with partners

The 9-step partner impact score methodology for strategic co-selling with partners

article
Olivia Ramirez | 11 min
EXCLUSIVE
Capture every dollar: Strategies to optimize partner-influenced revenue

Capture every dollar: Strategies to optimize partner-influenced revenue

article
Jasmine Jenkins | 7 min
EXCLUSIVE
Your Slack Connect channels: Now powered by Crossbeam

Your Slack Connect channels: Now powered by Crossbeam

article
Sean Blanda | 1 min
EXCLUSIVE
8 ways to treat your co-selling partners with R-E-S-P-E-C-T

8 ways to treat your co-selling partners with R-E-S-P-E-C-T

article
Olivia Ramirez | 6 min
EXCLUSIVE
Harness your sales reps as channel managers

Harness your sales reps as channel managers

article
Olivia Ramirez | 5 min
EXCLUSIVE
Get your sales team excited about co-selling with a 50% faster time to close

Get your sales team excited about co-selling with a 50% faster time to close

article
Olivia Ramirez | 5 min
EXCLUSIVE
You should train your sales team to be tech stack experts

You should train your sales team to be tech stack experts

article
Olivia Ramirez | 6 min
EXCLUSIVE
Ecosystem Qualified Leads (EQLs) and how to use them

Ecosystem Qualified Leads (EQLs) and how to use them

article
Olivia Ramirez | 3 min

Partnerships and Ecosystems Hub

EXCLUSIVE
5 ways to leverage the your partner’s influence and trust

5 ways to leverage the your partner’s influence and trust

article
Andrea Vallejo | 4 min
EXCLUSIVE
5 ways to leverage ecosystem data

5 ways to leverage ecosystem data

article
Andrea Vallejo | 6 min
EXCLUSIVE
What's better than an open opportunity? 1.6 million of them

What's better than an open opportunity? 1.6 million of them

article
Evie Nagy | 1 min
EXCLUSIVE
Is ELG right for me? Find out with the ELG Readiness matrix

Is ELG right for me? Find out with the ELG Readiness matrix

article
Bob Moore | 5 min
EXCLUSIVE
Ecosystem-Led Growth: The power of your partner ecosystem

Ecosystem-Led Growth: The power of your partner ecosystem

article
Bob Moore | 5 min
EXCLUSIVE
The 2024 ELG Index: Charting the global progress of Ecosystem-Led Growth in tech

The 2024 ELG Index: Charting the global progress of Ecosystem-Led Growth in tech

article
Evie Nagy | 2 min
EXCLUSIVE
Need a steady momentum of high-quality leads? Look no further than your partner ecosystem

Need a steady momentum of high-quality leads? Look no further than your partner ecosystem

article
Olivia Ramirez | 4 min
EXCLUSIVE
Why every partnership leader should care about Net Revenue Retention

Why every partnership leader should care about Net Revenue Retention

article
Olivia Ramirez | 6 min
EXCLUSIVE
4 easy wins: The Crossbeam guide to account mapping

4 easy wins: The Crossbeam guide to account mapping

filicle
EXCLUSIVE
The 2023 state of the partner ecosystem report

The 2023 state of the partner ecosystem report

filicle
EXCLUSIVE
The state of the partner ecosystem 2023

The state of the partner ecosystem 2023

vidicle
| 47 min
EXCLUSIVE
Everything you didn't know you could do with partner data

Everything you didn't know you could do with partner data

vidicle
39 min
EXCLUSIVE
Hit the ground running in tech partnerships (plus: a 30-60-90 template for new hires)

Hit the ground running in tech partnerships (plus: a 30-60-90 template for new hires)

article
Olivia Ramirez & Zoe Kelly | 9 min
EXCLUSIVE
Women in SaaS partnerships are (probably) underpaid

Women in SaaS partnerships are (probably) underpaid

article
Zoe Kelly | 3 min
EXCLUSIVE
The Ecosystem-Led Growth race between the US and Europe: Who’s winning?

The Ecosystem-Led Growth race between the US and Europe: Who’s winning?

article
Olivia Ramirez | 5 min
EXCLUSIVE
Getting started with Ecosystem-Led Growth: Your first 3 plays

Getting started with Ecosystem-Led Growth: Your first 3 plays

article
Zoe Kelly | 7 min
EXCLUSIVE
Your 2023 interview kit for landing your next partnerships role

Your 2023 interview kit for landing your next partnerships role

article
Olivia Ramirez | 11 min
EXCLUSIVE
5 reasons to attend Supernode 2023

5 reasons to attend Supernode 2023

article
Zoe Kelly | 5 min
EXCLUSIVE
No more silos: 4 new ways to use partner data

No more silos: 4 new ways to use partner data

vidicle
44 min
EXCLUSIVE
Partnerships 101: What is Ecosystem-Led Growth?

Partnerships 101: What is Ecosystem-Led Growth?

article
Olivia Ramirez | 12 min
EXCLUSIVE
IRL partnerships and ecosystem conferences to attend in 2023

IRL partnerships and ecosystem conferences to attend in 2023

article
Zoe Kelly | 7 min
EXCLUSIVE
3 Companies on Building Their First Partnerships Team (And Hiring From Within)

3 Companies on Building Their First Partnerships Team (And Hiring From Within)

article
Olivia Ramirez | 24 min
EXCLUSIVE
18 Partnerships People You Should Follow On LinkedIn In 2022

18 Partnerships People You Should Follow On LinkedIn In 2022

article
Zoe Kelly | 6 min
EXCLUSIVE
Every Stat We Have That Proves The Value Of Partnerships

Every Stat We Have That Proves The Value Of Partnerships

article
Zoe Kelly | 18 min
EXCLUSIVE
Partnerships 101: Sandboxes (And Why You Should Consider Building One)

Partnerships 101: Sandboxes (And Why You Should Consider Building One)

article
Zoe Kelly | 15 min
EXCLUSIVE
Everything You Should Know About Launching a Startup Partner Program

Everything You Should Know About Launching a Startup Partner Program

article
Olivia Ramirez | 15 min
EXCLUSIVE
The Era of Second-Party Data is Here. Are You Ready?

The Era of Second-Party Data is Here. Are You Ready?

article
Zoe Kelly | 6 min
EXCLUSIVE
A hiring manager’s guide to partnerships roles and job titles

A hiring manager’s guide to partnerships roles and job titles

article
Zoe Kelly | 11 min
EXCLUSIVE
Confessions of a GSI: Here's What GSIs Look for in an ISV Partner

Confessions of a GSI: Here's What GSIs Look for in an ISV Partner

article
Zoe Kelly | 8 min
EXCLUSIVE
Crossbeam Explains: The Three Partnership Types

Crossbeam Explains: The Three Partnership Types

vidicle
2 min
EXCLUSIVE
Crossbeam Explains: What are System Integrators?

Crossbeam Explains: What are System Integrators?

vidicle
2 min
EXCLUSIVE
Partnerships 101: ISVs, VARs, SIs, MSPs, and the Glue that Holds them Together

Partnerships 101: ISVs, VARs, SIs, MSPs, and the Glue that Holds them Together

article
Olivia Ramirez | 26 min
EXCLUSIVE
Partnerships 101: Strategic Alliances Explained (Finally!) Plus Examples

Partnerships 101: Strategic Alliances Explained (Finally!) Plus Examples

article
Hannah Abrams | 7 min
EXCLUSIVE
The Beginner’s Guide to SaaS Tech Partnerships

The Beginner’s Guide to SaaS Tech Partnerships

article
Jasmine Jenkins | 14 min
EXCLUSIVE
Everything You Ever Wanted to Know About Channel Partnerships

Everything You Ever Wanted to Know About Channel Partnerships

article
Jasmine Jenkins | 16 min
EXCLUSIVE
Navigating Partnership Ecosystems: Channel, Tech, & Strategic

Navigating Partnership Ecosystems: Channel, Tech, & Strategic

article
Jasmine Jenkins | 8 min
EXCLUSIVE
Partnerships 101: What is a System Integrator (SI), and Should You Partner With One?

Partnerships 101: What is a System Integrator (SI), and Should You Partner With One?

article
Olivia Ramirez | 20 min
EXCLUSIVE
How to Build Your Agency Partner’s Reputation While Protecting Your Own

How to Build Your Agency Partner’s Reputation While Protecting Your Own

article
Zoe Kelly | 7 min
EXCLUSIVE
Growing Your Partnerships Team? Here are 3 Skills You Should Look for in Your New Hires

Growing Your Partnerships Team? Here are 3 Skills You Should Look for in Your New Hires

article
Olivia Ramirez | 12 min
EXCLUSIVE
Does Partnerships Have a Boredom Problem?

Does Partnerships Have a Boredom Problem?

article
Zoe Kelly | 8 min
EXCLUSIVE
A 5-Step Guide for Scoping and Qualifying Your First Tech Partners

A 5-Step Guide for Scoping and Qualifying Your First Tech Partners

article
Olivia Ramirez | 10 min
EXCLUSIVE
A Primer: 3 Things to Lookout for as a Partnership Leader

A Primer: 3 Things to Lookout for as a Partnership Leader

article
Zoe Kelly | 7 min
EXCLUSIVE
How to Launch a Strategic Partner Program (And Not Take Forever to Deliver Value)

How to Launch a Strategic Partner Program (And Not Take Forever to Deliver Value)

article
Zoe Kelly | 6 min
EXCLUSIVE
Tech Ecosystem Maturity: Scaling Your Integration Program via Your API

Tech Ecosystem Maturity: Scaling Your Integration Program via Your API

article
Olivia Ramirez | 12 min
EXCLUSIVE
Tech ecosystem maturity: 4 ways most partner programs fall short

Tech ecosystem maturity: 4 ways most partner programs fall short

article
Zoe Kelly | 5 min
EXCLUSIVE
You Have Dormant Partners. Here’s How to Get Their Interest

You Have Dormant Partners. Here’s How to Get Their Interest

article
Olivia Ramirez | 8 min
EXCLUSIVE
Remote, In-Office, or Hybrid? Where Partnership Professionals Worked in 2021

Remote, In-Office, or Hybrid? Where Partnership Professionals Worked in 2021

article
Hannah Abrams | 2 min
EXCLUSIVE
20+ Interview Questions for Hiring Your First Tech Partner Manager

20+ Interview Questions for Hiring Your First Tech Partner Manager

article
Olivia Ramirez | 14 min
EXCLUSIVE
8 Times a Partnership Impacted an “Exit Event” (And Why Acquisitions are on The Rise)

8 Times a Partnership Impacted an “Exit Event” (And Why Acquisitions are on The Rise)

article
Olivia Ramirez | 11 min
EXCLUSIVE
5 Signs Your Tech Partner's About to Get Acquired (And How to Prepare for Change)

5 Signs Your Tech Partner's About to Get Acquired (And How to Prepare for Change)

article
Olivia Ramirez | 9 min
EXCLUSIVE
Partnerships 101: Inbound vs Outbound Integrations and Why They Matter for Your Partnerships

Partnerships 101: Inbound vs Outbound Integrations and Why They Matter for Your Partnerships

article
Zoe Kelly | 6 min
EXCLUSIVE
Partnerships 101: What is an Ecosystem and How is it Redefining Partnerships?

Partnerships 101: What is an Ecosystem and How is it Redefining Partnerships?

article
Hannah Abrams | 11 min
EXCLUSIVE
30+ Integration Listing Page Examples for Designing Your Tech Marketplace

30+ Integration Listing Page Examples for Designing Your Tech Marketplace

article
Olivia Ramirez | 6 min
EXCLUSIVE
Confessions of an ISV: How to Be a Good Channel Partner

Confessions of an ISV: How to Be a Good Channel Partner

article
Olivia Ramirez | 14 min
EXCLUSIVE
The 5 Things to Do in Your First 90 Days as a Partnership Leader

The 5 Things to Do in Your First 90 Days as a Partnership Leader

article
Jasmine Jenkins | 11 min
EXCLUSIVE
Account mapping. How to (finally) do it without giant, cumbersome spreadsheets

Account mapping. How to (finally) do it without giant, cumbersome spreadsheets

article
Olivia Ramirez | 12 min
EXCLUSIVE
21 Partnerships People You Should Follow on LinkedIn

21 Partnerships People You Should Follow on LinkedIn

article
Olivia Ramirez | 7 min
EXCLUSIVE
A Fill-in-the-Blanks Exercise for Evaluating Your Partner Program

A Fill-in-the-Blanks Exercise for Evaluating Your Partner Program

article
Olivia Ramirez | 10 min
EXCLUSIVE
The Partner Playbook

The Partner Playbook

filicle
Crossbeam
EXCLUSIVE
10 Facts You Oughta Know if You Work in B2B Partnerships

10 Facts You Oughta Know if You Work in B2B Partnerships

article
Olivia Ramirez | 4 min
EXCLUSIVE
5 Partnership Challenges Agencies Face (And How to Tackle Them Head-On)

5 Partnership Challenges Agencies Face (And How to Tackle Them Head-On)

article
Olivia Ramirez | 11 min
EXCLUSIVE
We Mapped the Career Paths of 6 Women in Partnerships

We Mapped the Career Paths of 6 Women in Partnerships

article
Jasmine Jenkins | 12 min
EXCLUSIVE
Your Partner Vetting Checklist: 7 Questions to Ask Yourself Before Signing an Agreement

Your Partner Vetting Checklist: 7 Questions to Ask Yourself Before Signing an Agreement

article
Olivia Ramirez | 12 min
EXCLUSIVE
Your B2B SaaS Partner Page Checklist (with 50 Examples)

Your B2B SaaS Partner Page Checklist (with 50 Examples)

article
Sean Blanda | 4 min
EXCLUSIVE
Monetize Your Technology Partnerships With These 8 Tactics

Monetize Your Technology Partnerships With These 8 Tactics

article
Kelly Sarabyn | 33 min
EXCLUSIVE
The 12 Best Partnership and Business Development Podcasts (So Far)

The 12 Best Partnership and Business Development Podcasts (So Far)

article
Olivia Ramirez | 27 min
EXCLUSIVE
4 Easy Account Mapping Wins

4 Easy Account Mapping Wins

vidicle
38 min
EXCLUSIVE
Partnerships 101: How to Launch a Tech Partnership Program

Partnerships 101: How to Launch a Tech Partnership Program

article
Kelly Sarabyn | 15 min
EXCLUSIVE
6 Questions to Answer Before Launching Your Channel Partner Program

6 Questions to Answer Before Launching Your Channel Partner Program

article
Lisa Thoman Lawson | 6 min
EXCLUSIVE
There are 270+ job titles in partnerships. Why?

There are 270+ job titles in partnerships. Why?

article
Kieran Tie | 5 min
EXCLUSIVE
My $2.6 Billion Ecosystem Fail

My $2.6 Billion Ecosystem Fail

article
Bob Moore | 5 min

Ecosystem-Led Marketing: Awareness and Demand

EXCLUSIVE
What can B2B SaaS companies learn about Ecosystem-Led Growth from a solo entrepreneur?

What can B2B SaaS companies learn about Ecosystem-Led Growth from a solo entrepreneur?

article
Andrea Vallejo | 5 min
EXCLUSIVE
Follow the network: Your path to market expansion

Follow the network: Your path to market expansion

article
Evie Nagy | 2 min
EXCLUSIVE
How to land your next strategic partnership and build your reputation in the market

How to land your next strategic partnership and build your reputation in the market

article
Olivia Ramirez | 6 min
EXCLUSIVE
Expanding to a new persona or market? Your partners can help you dive in with grace

Expanding to a new persona or market? Your partners can help you dive in with grace

article
Olivia Ramirez | 8 min
EXCLUSIVE
The community mindset: How building a customer community empowers partnerships

The community mindset: How building a customer community empowers partnerships

article
Zoe Kelly | 8 min
EXCLUSIVE
How VC firms are using Crossbeam to grow their portfolio companies at scale

How VC firms are using Crossbeam to grow their portfolio companies at scale

article
Olivia Ramirez | 4 min
EXCLUSIVE
Partnerships 101: What is partner marketing

Partnerships 101: What is partner marketing

article
Zoe Kelly | 7 min
EXCLUSIVE
The case for a co-marketing-first approach

The case for a co-marketing-first approach

article
Zoe Kelly | 5 min
EXCLUSIVE
Tech ecosystem maturity: How to level up your co-marketing motions

Tech ecosystem maturity: How to level up your co-marketing motions

article
Olivia Ramirez | 8 min
EXCLUSIVE
Partnerships 101: What is a PRM and should I use one?

Partnerships 101: What is a PRM and should I use one?

article
Zoe Kelly | 8 min
EXCLUSIVE
Tech ecosystem maturity: How to level up your “better together” messaging

Tech ecosystem maturity: How to level up your “better together” messaging

article
Olivia Ramirez | 7 min
EXCLUSIVE
9 micro co-marketing motions for warming up a partnership

9 micro co-marketing motions for warming up a partnership

article
Olivia Ramirez | 4 min
EXCLUSIVE
Standout traits for a great partner case study (with examples)

Standout traits for a great partner case study (with examples)

article
Olivia Ramirez | 7 min
EXCLUSIVE
The co-marketing flip: Get strategic with your partner marketing six months into the partnership

The co-marketing flip: Get strategic with your partner marketing six months into the partnership

article
Olivia Ramirez | 7 min
EXCLUSIVE
The anatomy of a killer SaaS partner newsletter (plus examples)

The anatomy of a killer SaaS partner newsletter (plus examples)

article
Jasmine Jenkins | 4 min
EXCLUSIVE
Crawl, walk, run: The co-marketing framework that will keep you sane

Crawl, walk, run: The co-marketing framework that will keep you sane

article
Sean Blanda | 3 min
EXCLUSIVE
Partnerships 101: How to organize and execute an online event with your partners

Partnerships 101: How to organize and execute an online event with your partners

article
Satta Sarmah Hightower | 9 min
EXCLUSIVE
How to do co-marketing when you’re not a marketer

How to do co-marketing when you’re not a marketer

article
Sean Blanda | 2 min

Ecosystem-Led Customer Success: Expansion, Upsell, and Renewal

EXCLUSIVE
How Gainsight leverages partner ecosystems to supercharge customer success

How Gainsight leverages partner ecosystems to supercharge customer success

article
Andrea Vallejo | 6 min
EXCLUSIVE
Maximize your existing accounts: 3 proven ways to boost revenue

Maximize your existing accounts: 3 proven ways to boost revenue

article
Olivia Ramirez | 6 min
EXCLUSIVE
2 ways partner data can inform your product strategy and improve retention

2 ways partner data can inform your product strategy and improve retention

article
Olivia Ramirez | 7 min
EXCLUSIVE
How to co-onboard with partners to improve your activation rates

How to co-onboard with partners to improve your activation rates

article
Olivia Ramirez | 9 min
EXCLUSIVE
6 tips for strengthening the bond between your CSMs and partners

6 tips for strengthening the bond between your CSMs and partners

article
Olivia Ramirez | 11 min
EXCLUSIVE
How to communicate effectively with your customer success team about partnerships

How to communicate effectively with your customer success team about partnerships

article
Olivia Ramirez | 11 min
EXCLUSIVE
Calculate your tech ecosystem’s impact on churn (just like Freshwork)

Calculate your tech ecosystem’s impact on churn (just like Freshwork)

article
Olivia Ramirez | 6 min
EXCLUSIVE
Track churn and you’re 3.6x more likely to have dedicated budget for integrations

Track churn and you’re 3.6x more likely to have dedicated budget for integrations

article
Zoe Kelly | 3 min
EXCLUSIVE
You should be account mapping at every stage of the customer lifecycle

You should be account mapping at every stage of the customer lifecycle

article
Olivia Ramirez | 9 min
EXCLUSIVE
How to be a customer-obsessed partner manager

How to be a customer-obsessed partner manager

article
Scott Hanford | 10 min

Ecosystem Operations and Alignment

EXCLUSIVE
Turning Clojure code into Temporal gold: Crossbeam’s data pipeline transformation

Turning Clojure code into Temporal gold: Crossbeam’s data pipeline transformation

article
Bailey Kremiller-Kocin | 7 min
EXCLUSIVE
Measure and prove: How PartnerOps drives SaaS success

Measure and prove: How PartnerOps drives SaaS success

article
Andrea Vallejo & Aaron Howerton | 6 min
EXCLUSIVE
When sales and partnerships partner up

When sales and partnerships partner up

article
Andrea Vallejo | 5 min
EXCLUSIVE
ELG and the revenue team: How to break down silos so every GTM function wins

ELG and the revenue team: How to break down silos so every GTM function wins

article
Evie Nagy | 3 min
EXCLUSIVE
Your ELG buy-in playbook: How to bring your org’s key players on board

Your ELG buy-in playbook: How to bring your org’s key players on board

article
Evie Nagy | 6 min
EXCLUSIVE
Setting strategy and getting buy-in: Braze’s ELG Sales Tetrahedron

Setting strategy and getting buy-in: Braze’s ELG Sales Tetrahedron

article
Bob Moore | 5 min
EXCLUSIVE
A Lack of GTM Support for ELG Could Cost You Millions in Revenue

A Lack of GTM Support for ELG Could Cost You Millions in Revenue

article
Zoe Kelly | 4 min
EXCLUSIVE
The Most Common Partnership KPIs and Quarterly Targets for 2023

The Most Common Partnership KPIs and Quarterly Targets for 2023

article
Olivia Ramirez | 6 min
EXCLUSIVE
Your Partnerships Team Should Report to Sales (At First)

Your Partnerships Team Should Report to Sales (At First)

article
Olivia Ramirez | 7 min
EXCLUSIVE
How sales teams use ecosystem-led sales to hit revenue goals

How sales teams use ecosystem-led sales to hit revenue goals

article
Olivia Ramirez | 5 min
EXCLUSIVE
Tech Ecosystem Maturity: Are You Influencing Your Company’s Product/Feature Roadmap?

Tech Ecosystem Maturity: Are You Influencing Your Company’s Product/Feature Roadmap?

article
Olivia Ramirez | 15 min
EXCLUSIVE
6 Partnerships Team Org Charts (So You Can Plan Ahead for Your Team’s Growth)

6 Partnerships Team Org Charts (So You Can Plan Ahead for Your Team’s Growth)

article
Olivia Ramirez | 9 min
EXCLUSIVE
Maureen Little: Scaling ain’t easy | Supernode Conference 2022

Maureen Little: Scaling ain’t easy | Supernode Conference 2022

vidicle
29 min
EXCLUSIVE
Sharing Partner Data Used To Be Scary. These New Best Practices Can Help

Sharing Partner Data Used To Be Scary. These New Best Practices Can Help

article
Zoe Kelly | 6 min
EXCLUSIVE
The Partner Tiers Cheat Sheet: Benefits, Drawbacks, and Checklists

The Partner Tiers Cheat Sheet: Benefits, Drawbacks, and Checklists

article
Olivia Ramirez | 15 min
EXCLUSIVE
From Pitch to Partner-Influenced Revenue: How to Build and Scale a Partner Program in One Year

From Pitch to Partner-Influenced Revenue: How to Build and Scale a Partner Program in One Year

article
Zoe Kelly | 18 min
EXCLUSIVE
Your Guide to Preparing for Your Next Partner Pitch Meeting

Your Guide to Preparing for Your Next Partner Pitch Meeting

article
Olivia Ramirez | 17 min
EXCLUSIVE
The Awkward Dance: Should You or Your Partner Build the Integration?

The Awkward Dance: Should You or Your Partner Build the Integration?

article
Olivia Ramirez | 9 min
EXCLUSIVE
4 Signs it’s Time to Expand Your API Docs

4 Signs it’s Time to Expand Your API Docs

article
Olivia Ramirez | 8 min
EXCLUSIVE
Tech Ecosystem Maturity: How to Level Up Your Integrations Team

Tech Ecosystem Maturity: How to Level Up Your Integrations Team

article
Olivia Ramirez | 12 min
EXCLUSIVE
6 tips for expanding internationally using channel partners

6 tips for expanding internationally using channel partners

article
Olivia Ramirez | 8 min
EXCLUSIVE
How to Communicate Effectively With Your Sales Team About Partnerships

How to Communicate Effectively With Your Sales Team About Partnerships

article
Olivia Ramirez | 11 min
EXCLUSIVE
8 Tips for Surfacing the Business Impact of Partnerships and Driving Partner-Sourced Revenue Earlier

8 Tips for Surfacing the Business Impact of Partnerships and Driving Partner-Sourced Revenue Earlier

article
Olivia Ramirez | 12 min
EXCLUSIVE
Ecosystem is Everything: How to Embrace Second Party Data With Crossbeam

Ecosystem is Everything: How to Embrace Second Party Data With Crossbeam

article
Amanda Groves | 4 min
EXCLUSIVE
Partnership KPIs For Marketing, Sales, Customer Success + More

Partnership KPIs For Marketing, Sales, Customer Success + More

article
Olivia Ramirez | 12 min
EXCLUSIVE
How to Use Partner Data In Your Sales and Marketing Dashboards (Part 2 of 2)

How to Use Partner Data In Your Sales and Marketing Dashboards (Part 2 of 2)

article
Bob Moore | 12 min
EXCLUSIVE
Don’t Fall Behind: Get Your Partner Data in Your Data Warehouse (Part 1 of 2)

Don’t Fall Behind: Get Your Partner Data in Your Data Warehouse (Part 1 of 2)

article
Bob Moore | 10 min
EXCLUSIVE
The Most Common Partnership KPIs (According to Company Size and Maturity)

The Most Common Partnership KPIs (According to Company Size and Maturity)

article
Olivia Ramirez | 11 min
EXCLUSIVE
The 9-step partner impact score methodology for strategic co-selling with partners

The 9-step partner impact score methodology for strategic co-selling with partners

article
Olivia Ramirez | 11 min
EXCLUSIVE
Democratize Partner Insights with Crossbeam’s Chrome Extension

Democratize Partner Insights with Crossbeam’s Chrome Extension

article
Jasmine Jenkins | 2 min
EXCLUSIVE
20 Integrations and Chrome Extensions for Partner Managers

20 Integrations and Chrome Extensions for Partner Managers

article
Olivia Ramirez | 9 min
EXCLUSIVE
2 Attribution Challenges for Partnership Professionals (and How to Get Ahead of Them)

2 Attribution Challenges for Partnership Professionals (and How to Get Ahead of Them)

article
Olivia Ramirez | 9 min
EXCLUSIVE
5 Tactics You Can Use Right Now to Show the Real-Time Impact of Partnerships

5 Tactics You Can Use Right Now to Show the Real-Time Impact of Partnerships

article
Olivia Ramirez | 10 min
EXCLUSIVE
Ecosystem Ops 101: 6 Ways to Drive Efficiency and Maximize the ROI of Your Partner Program

Ecosystem Ops 101: 6 Ways to Drive Efficiency and Maximize the ROI of Your Partner Program

article
Olivia Ramirez | 6 min
EXCLUSIVE
The 7 Filters You Need for Your Agency Partner Directory

The 7 Filters You Need for Your Agency Partner Directory

article
Jasmine Jenkins | 5 min
EXCLUSIVE
Your Partnerships Team Should Report to Marketing

Your Partnerships Team Should Report to Marketing

article
Sean Blanda | 4 min
EXCLUSIVE
Your Product-First Partnerships Team Should Report Directly to the CEO

Your Product-First Partnerships Team Should Report Directly to the CEO

article
Olivia Ramirez | 3 min
EXCLUSIVE
Advanced Crossbeam: Too Many CRMs? Here’s How to Sort it All Out.

Advanced Crossbeam: Too Many CRMs? Here’s How to Sort it All Out.

article
Sean Blanda | 7 min
EXCLUSIVE
Source, Decide, Execute: Your Framework For a Successful Partner Program

Source, Decide, Execute: Your Framework For a Successful Partner Program

article
Sean Blanda | 13 min
EXCLUSIVE
The Rule of 99: Why Partnerships Get Complicated at the 100-Employee Mark

The Rule of 99: Why Partnerships Get Complicated at the 100-Employee Mark

article
Bob Moore | 6 min
EXCLUSIVE
Get Off the Partner Enablement Treadmill

Get Off the Partner Enablement Treadmill

article
Jasmine Jenkins | 9 min
EXCLUSIVE
4 Tips for Launching a 30-60-90 Day Enablement Program for Your New Sales Hires

4 Tips for Launching a 30-60-90 Day Enablement Program for Your New Sales Hires

article
Olivia Ramirez | 18 min
EXCLUSIVE
Vetting 100s of channel partners? Use this 4-criteria checklist to speed up the process

Vetting 100s of channel partners? Use this 4-criteria checklist to speed up the process

article
Olivia Ramirez | 7 min
EXCLUSIVE
Just Because It’s Partnership Tech Doesn’t Mean It’s a PRM

Just Because It’s Partnership Tech Doesn’t Mean It’s a PRM

article
Zoe Kelly | 11 min
EXCLUSIVE
Partnerships 101: What is a Partner Ecosystem Platform?

Partnerships 101: What is a Partner Ecosystem Platform?

article
Zoe Kelly | 9 min
EXCLUSIVE
25 Articles Showing the Business Impact of Partnerships (Bring These to Your CEO)

25 Articles Showing the Business Impact of Partnerships (Bring These to Your CEO)

article
Olivia Ramirez | 25 min
EXCLUSIVE
Getting Dedicated Dev Resources for Integrations is Possible. Here’s How.

Getting Dedicated Dev Resources for Integrations is Possible. Here’s How.

article
Olivia Ramirez | 8 min
EXCLUSIVE
The 7 Metrics That Prove the Business Impact of Your Tech Integrations

The 7 Metrics That Prove the Business Impact of Your Tech Integrations

article
Olivia Ramirez | 18 min
EXCLUSIVE
How to Communicate Effectively With Your Entire GTM Team and The C-Suite

How to Communicate Effectively With Your Entire GTM Team and The C-Suite

article
Olivia Ramirez | 22 min
EXCLUSIVE
Trust is Our Business: Crossbeam Receives ISO/IEC 27001 and 27701 Certifications

Trust is Our Business: Crossbeam Receives ISO/IEC 27001 and 27701 Certifications

article
Olivia Ramirez | 5 min
EXCLUSIVE
Want To Up Your Integration Game? Adopt A Product Mindset.

Want To Up Your Integration Game? Adopt A Product Mindset.

article
Zoe Kelly | 9 min
EXCLUSIVE
Build Affective and Cognitive Trust to Bond With Your Remote Team. Here’s How.

Build Affective and Cognitive Trust to Bond With Your Remote Team. Here’s How.

article
Jasmine Jenkins | 5 min
EXCLUSIVE
Your SaaS Partnership Has Stalled. Now What?

Your SaaS Partnership Has Stalled. Now What?

article
Emily Schwartz | 8 min
EXCLUSIVE
Attn Ex-Salespeople: Here Are Four Ways to Change From a Sales to Partnerships Mindset

Attn Ex-Salespeople: Here Are Four Ways to Change From a Sales to Partnerships Mindset

article
Zoe Kelly | 5 min
EXCLUSIVE
3 Reasons to Get Certified in Your Partners’ Tech and Become Indispensable to Your Team

3 Reasons to Get Certified in Your Partners’ Tech and Become Indispensable to Your Team

article
Olivia Ramirez | 7 min
EXCLUSIVE
How We Foster Collaboration Remotely at Crossbeam

How We Foster Collaboration Remotely at Crossbeam

article
Zambeta Tsapos | 5 min
EXCLUSIVE
Okay, So It’s a Down Market. Now What?

Okay, So It’s a Down Market. Now What?

article
Sean Blanda | 5 min
EXCLUSIVE
How to Approach an Unequal SaaS Partnership (Without Being a Jerk or a Pushover)

How to Approach an Unequal SaaS Partnership (Without Being a Jerk or a Pushover)

article
Jasmine Jenkins | 7 min
EXCLUSIVE
5 Lessons on Hyper-Growth Partnerships We Can Learn From Slack

5 Lessons on Hyper-Growth Partnerships We Can Learn From Slack

article
Sean Blanda | 7 min

ELG Books

EXCLUSIVE
Before you build: The Crossbeam guide to launching integrations people want

Before you build: The Crossbeam guide to launching integrations people want

filicle
EXCLUSIVE
2022 State of the Partner Ecosystem Report

2022 State of the Partner Ecosystem Report

filicle
Sean Blanda
EXCLUSIVE
State of the Partner Ecosystem 2021

State of the Partner Ecosystem 2021

filicle
Sean Blanda
EXCLUSIVE
2020 State of the Partner Ecosystem Report

2020 State of the Partner Ecosystem Report

filicle
Sean Blanda
EXCLUSIVE
How to Buy a Partner Ecosystem Platform

How to Buy a Partner Ecosystem Platform

filicle
Sean Blanda
EXCLUSIVE
Email Service Providers

Email Service Providers

filicle
Sean Blanda

ELG Events and Webinars

EXCLUSIVE
ELG Con

ELG Con

collection
EXCLUSIVE
Connector Summit

Connector Summit

collection
EXCLUSIVE
Supernode

Supernode

collection
EXCLUSIVE
ELG Webinars

ELG Webinars

collection

Nearbound Archive

EXCLUSIVE
Best of Nearbound

Best of Nearbound

collection
EXCLUSIVE
The Nearbound Summit 2023

The Nearbound Summit 2023

collection
EXCLUSIVE
Books and Guides

Books and Guides

collection
ELG Insider | Ecosystem-Led Growth Insights for B2B Leaders -logo

ELG Insider is a not-so-secret club for driving revenue, growing your career, and staying ahead of the market with original research and analysis.

article
linkedin
twitter

Crossbeam Partnerbase Newsletter CA DO NOT SELL MY PERSONAL INFORMATION

© 2024 Crossbeam. All Rights Reserved.
Crossbeam, Inc. 30 S 15th St Ste 1550 PMB 15987 Philadelphia, Pennsylvania 19102-4826
ELG Insider | Ecosystem-Led Growth Insights for B2B Leaders -logo

Become an ELG Insider

ELG Insider is a not-so-secret club for driving revenue, growing your career, and staying ahead of the market with original research and analysis.

The latest ecosystem data & insights
Proven ecosystem-led strategies from leaders and practitioners
Exclusive access to events & playbooks
50K automatic new friends
or using

Something went wrong.

Thanks for subscribing!

Thanks for subscribing to ELG Insider, where you can enjoy the latest Ecosystem-Led Growth insights, analysis, and best practices all in one place. Plus, keep an eye on your inbox for new stories each week.

Check your email for a magic link to unlock all our exclusive content.

Need help? Email [email protected]

Magic Link Code Invalid

Please try signing in again.

ELG Insider | Ecosystem-Led Growth Insights for B2B Leaders -logo
Back to Crossbeam
ELG Insider | Ecosystem-Led Growth Insights for B2B Leaders -logo

Edit Profile

Something went wrong.

Successfully Updated Profile!